Sales Manager - Event Sponsorship

Reilly People; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Exhibition Director to lead one of its premium events. This role offers the opportunity to manage a high-profile show with full P&L accountability, ensuring budget adherence and maximizing profitability. The ideal candidate will have at least five years of experience in a senior event leadership role, showcasing stability and a proven track record in driving sales and strategic planning. Join a successful team that values autonomy and offers significant development opportunities, including a lucrative share ownership scheme. If you're ready to make an impact in a fast-paced environment, this is the perfect opportunity for you.

Benefits

Lucrative share ownership scheme

High level of autonomy

Significant development opportunities

Qualifications

• 5+ years in a senior Event-leadership role with proven stability.
• Strong ability to manage teams and deliver sales targets.

Responsibilities

• Manage and motivate the event team, ensuring targets are met.
• Develop and implement business plans for event growth and profitability.

Skills

Event Leadership

Sales Management

Strategic Planning

Market Analysis

Education

Experience in Event Management

Job description

Do you have at least five years in a B2B Event Leadership role and would like to join one of the fastest-growing B2B companies in the UK, one that's won 22 awards in the past five years? As a result of strong growth, one of the world's most dynamic business-event companies is looking to hire a dynamic, profit-focussed Exhibition Director to run one of its premium events. You'll have overall responsibility and P&L accountability for the performance of a high-profile show and lead the team across all disciplines ensuring no budget overspend and maximising profitability.

Exhibition Director - Main Duties:

• Day to day management and motivation of the event team, Show Managers and sales staff, recruiting where necessary and setting clear goals and objectives for all reporting staff
• Lead by example - delivering personal sales targets across the event under your management
• Write an annually-updated event business-plan and through research; analysis; developed relationships and market intelligence, implement initiatives to ensure growth
• Produce a coherent brand strategy for all events to maintain relevance to all markets and meet visitor and exhibitor expectations
• Ensure marketing strategy is aligned with commercial objectives
• Provide a strategic event floor plan in conjunction with the Operations Manager - designed to meet the budget target, and optimise visitor experience and traffic for exhibitors
• Identify and implement (where possible) extra revenue streams and brand extension opportunities
• Monitor and report competitor activity, taking actions where necessary
• Get close to your market, understand its trends and develop your event around it
• Develop strategy with the Marketing Manager and Sales team to meet targets including overall numbers of exhibitors; exhibitor mix; stand sales; and sponsorship inventory, yield and revenue
• Ensure the sales plan is being delivered on target and budget and KPI targets are met

Exhibition Director - Requirements:

• At least five years experience in a senior, Event-leadership role
• A CV showing stability in your roles not a move every year

This is a rare chance to join a very successful team offering a high level of autonomy as well as significant benefit and development opportunity including a lucrative share ownership scheme in Asia's 'Garden City'. If you have the skills we're looking for, then we'd love to hear from you. Please send a CV now!