Sales Manager

Birchgrove Ltd; Woking; Híbrido; GBP 38.000 - 52.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare cashback scheme

Electric car scheme

Descripción de la vacante

Birchgrove Ltd is seeking a Sales Manager to promote and sell the lifestyle and services of our senior living community. You will drive occupancy through empathetic, prospect-centred selling and build strong relationships with prospective residents and their families.

You will guide prospects through a longer sales cycle, addressing emotions, concerns, and individual needs while collaborating with marketing and staff to ensure consistent messaging and a welcoming resident experience.

Formación

• Proven experience in sales, preferably in the senior living industry.
• Strong interpersonal skills and the ability to connect with seniors and their families.
• Excellent communication and presentation skills.
• Familiarity with CRM software and sales tracking tools.

Responsabilidades

• Promote and sell the lifestyle and services offered by our community to prospective residents and families.
• Drive occupancy through effective sales strategies and relationship-building.
• Own the sales process from initial contact to closing the sale with a prospect-centred approach.
• Collaborate with marketing and community staff to ensure cohesive messaging.

Conocimientos

Sales experience

Interpersonal skills

Communication & presentation

CRM familiarity

Herramientas

CRM software

Sales tracking tools

Descripción del empleo

At Birchgrove, we’re not just creating places to live - we’re building vibrant communities where people over 65 can truly thrive. Everything we do is rooted in purpose: supporting our residents, empowering our teams, and making every day meaningful.

We are excited to present a unique opportunity to join a socially conscious company as a Sales Manager in a different retirement living company.

The Role

As a Sales Manager, you will play a crucial role in promoting and selling the lifestyle and services offered by our community to prospective residents and their families. Your primary responsibility will be to drive occupancy through effective sales strategies, excellent interpersonal skills, and a deep understanding of the unique needs of seniors, with a focus on prospect-centred selling.

We’re not a traditional transactional sale. Our prospects often feel fear and uncertainty about moving, as they worry about a loss of independence. You will need to become their guide and trusted companion on their journey.

To support them, you must connect on a personal level, untangle their emotions, and help them move forward towards a decision that is right for them.

To be successful in this role you will need to be:

Passionate and Enthusiastic:

• Approach sales with genuine enthusiasm and passion for promoting the benefits of senior living within the community.
• Convey the warmth and positive aspects of our senior living environment to potential residents.

Able to Display high emotional intelligence:

• Understand the emotions and concerns of potential residents and their families.
• Tailor your approach to address the emotional aspects of transitioning to senior living.
• To understand the specific needs and preferences of each prospect.
• Utilise gathered information to provide personalised solutions and guidance.

Creative:

• Develop innovative and creative strategies to differentiate our community and services from competitors.
• Employ prospect-centred selling by tailoring solutions to meet the unique needs and desires of each potential resident.

A Team Player with Individual Initiative

• Collaborate with the marketing team, community staff, and other departments to ensure cohesive messaging and support.
• Demonstrate the ability to work independently while maintaining a focus on individual prospect needs.

Able to Display Resilience and Patience:

• Navigate and overcome objections with resilience and patience.
• Understand the longer sales cycle typical in the senior living industry and maintain persistence in building relationships.

Competitive and Goal-Oriented:

• Set and achieve sales targets by developing and implementing effective sales strategies.
• Apply prospect-centred selling techniques to align community features with the specific goals and aspirations of each prospect.

Accountable:

• Take ownership of the sales process from initial contact to closing the sale.
• Practice prospect-centred accountability by ensuring that every interaction adds value to the prospect's decision-making process.

Confident:

• Display confidence in presenting information and addressing concerns.
• Instil confidence in potential residents and their families regarding the decision to choose our community

Desirable: Local Connection

• A good understanding of the local area, or a willingness to build strong community connections quickly, would be an advantage.
• Being able to speak authentically about local life and shared interests can help build trust and create meaningful relationships with prospective residents and their families.

Qualifications & Skills

• Proven experience in sales, preferably in the senior living industry.
• Strong interpersonal skills and the ability to connect with seniors and their families.
• Excellent communication and presentation skills.
• Familiarity with CRM software and sales tracking tools.

Why You’ll Love Working Here

• Room to grow: We’re committed to investing in your development and supporting your long-term career progression.
• Real impact: The work you do will genuinely improve lives — every single day.
• Collaborative culture: We work together, trust one another, and encourage creativity and fresh ideas.
• A welcoming team: We value diversity, inclusion, and creating a workplace where everyone can be themselves.
• Great benefits: Competitive pay and perks, including a healthcare cashback scheme and electric car scheme.
• A trusted brand: Birchgrove is proud to be recognised as a leading name in later living in the UK — and you’ll be part of something truly meaningful.

We are passionate about what we do and are looking for individuals who share our values and vision. If you are seeking a fulfilling career in a supportive and purpose-led environment, we would love to hear from you.

Woodbank Apartments, Holly Bank Rd, Woking GU22 0AR.