Sales Manager

Hallmark Luxury Care Homes; Bromsgrove; On-site; GBP 38,000 - 56,000; Full time

Benefits offered by this job

Base salary + commission

Annual salary reviews

Company pension

33 days annual leave

Westfield Health scheme

Life Assurance

Job summary

Hallmark Luxury Care Homes is seeking an ambitious Customer Relationship Manager to drive occupancy and revenue for our new Mount Croft home in Bromsgrove. You will manage enquiries from first contact through admission, deliver outstanding customer experiences and collaborate with the General Manager and leadership team.

You will organise local sales and marketing activity, run tours and presentations, build relationships with families and healthcare professionals, and help deliver a seamless

Qualifications

• Experience in a customer-facing sales and marketing role.
• Proven track record of achieving sales targets.
• Excellent communication, influencing and relationship-building skills.
• Degree-level education in Sales, Marketing or a related field.

Responsibilities

• Achieve occupancy and revenue targets in line with budget expectations.
• Manage and track enquiries through the sales process using our CRM system.
• Conduct tours and presentations for prospective residents and families.
• Build trust with customers, understand their needs and guide them through the decision-making process.
• Support a seamless move-in experience and ensure all admission documentation is completed accurately.
• Develop and implement local sales and marketing activity.
• Organise open days, community events and networking opportunities.
• Build and maintain relationships with healthcare professionals, community groups, charities and referral partners.

Skills

Customer-facing sales

Communication

Relationship-building

Time management

Organisation

CRM systems

Microsoft Office

Education

Bachelor's degree in Sales/Marketing or related field

Tools

CRM systems

Microsoft Office

Job description

Be Part of an our newest acquisition home - Mount Croft (Bromsgrove / West Midlands)

Excellent base salary + fantastic commission opportunity.

For over 25 years, Hallmark Luxury Care Homes has been delivering award-winning residential, dementia and nursing care, placing residents and their families at the heart of everything we do.

We're delighted to have acquired Hallmark - Mount Croft to the Hallmark family.

We are now seeking an ambitious and relationship-focused Customer Relationship Manager (Sales Manager) to play a key role in the successful launch and ongoing growth of our newest luxury care home.

The Role:

As Customer Relationship Manager, you will drive occupancy, achieve revenue targets, and deliver an exceptional customer experience for prospective residents and their families.

Working closely with the General Manager and leadership team, you will manage enquiries from initial contact through to admission, build strong community relationships and deliver local sales and marketing initiatives.

• Achieve occupancy and revenue targets in line with budget expectations.
• Manage and track enquiries through the sales process using our CRM system.
• Conduct tours and presentations for prospective residents and families.
• Build trust with customers, understand their needs and guide them through the decision-making process.
• Support a seamless move‑in experience and ensure all admission documentation is completed accurately.

Marketing & Networking

• Develop and implement local sales and marketing activity.
• Organise open days, community events and networking opportunities.
• Build and maintain relationships with healthcare professionals, community groups, charities and referral partners.
• Support local PR initiatives and manage social media activity to raise awareness of the home.
• Support and coach colleagues to deliver exceptional customer experiences.
• Lead sales process training where required.
• Work collaboratively with the management team to achieve occupancy and revenue goals.

About You:

• Previous experience in a customer-facing sales and marketing role. (Luxury / Consultancy environment)
• Proven track record of achieving sales targets.
• Excellent communication, influencing and relationship-building skills.
• Strong organisational and time management abilities.
• Competent using Microsoft Office and CRM systems.
• Professional, adaptable and customer-focused approach.
• Commitment to delivering outstanding service.
• Degree-level education in Sales, Marketing or a related field.
• Experience within healthcare, care homes, retirement living or hospitality.
• Understanding of the care home sector and private-pay market.

Benefits

• Excellent base salary + commission
• Annual Salary reviews.
• Company pension scheme
• 33 days annual leave (Inc Bank holiday)
• Westfield Health Care scheme
• Life Assurance

This is a fantastic opportunity to join a brand, who is passion ate about building meaningful relationships within the local community and make a real difference to residents and their families.