Sales Manager

PYVITAL; West Yorkshire; On-site; GBP 75,000 - 120,000; Full time

Benefits offered by this job

OTE £120k

Equity participation

Autonomy to shape sales strategy

Job summary

PYVITAL is recruiting a Sales Manager to drive manufacturing and retail growth from West Yorkshire. You will own the sales strategy, lead a multi-site national retail approach and build a structured, data-driven sales function.

You will lead and develop the existing sales team, win new business, set KPIs, monitor pipelines and collaborate with operations and SLT to deliver sustained revenue growth. This is a high-visibility, long-term opportunity.

Qualifications

• Proven track record in B2B sales and winning new business.
• Experience selling to large multi-site or national retail customers.
• Background in manufacturing, timber, building materials, retail display or product-led environments preferred.

Responsibilities

• Lead sales function and strategy for revenue growth.
• Identify and convert new business opportunities with large, multi-site retailers.
• Develop and coach the sales team; set KPIs and pipeline metrics.
• Provide forecasting and commercial insight to leadership.

Skills

B2B sales

New business development

Retail sector experience

Strategic selling

Team leadership

CRM & KPI tracking

Tools

CRM software

Excel

Job description

Job Title: Sales Manager - Manufacturing & Retail

Location: West Yorkshire

About the Role:

We’re recruiting on behalf of an established and growing manufacturing business looking for an ambitious Sales Manager to lead its commercial growth and develop the sales function through its next phase.

This is much more than maintaining an existing customer base. The business is looking for someone with the commercial drive to win new business, develop opportunities with major retail customers and create a structured, high‑performing sales environment.

You’ll take ownership of sales strategy and performance while remaining close enough to the market to lead from the front. Alongside developing new customer relationships, you’ll lead and develop the existing sales team, introduce greater structure around lead generation and KPIs, and use data to identify where the strongest opportunities for growth sit.

For the right person, this offers genuine longer‑term progression, with the potential to develop beyond the Sales Manager position as the business continues to grow.

Key Responsibilities:

• Lead and develop the sales function, creating a clear strategy for sustainable revenue growth
• Identify, target and convert new business opportunities, particularly across large multi‑site and national retail customers
• Build and develop strategic relationships with key customer stakeholders
• Strengthen existing customer relationships while identifying opportunities for further commercial growth
• Lead, coach and develop the sales team, creating clear expectations and accountability around performance
• Establish and monitor meaningful sales KPIs, pipeline activity and conversion metrics
• Develop a structured, data‑led approach to lead generation and new customer acquisition
• Analyse the performance of different lead generation channels to improve effectiveness and return on investment
• Monitor customer trends, competitor activity and wider market opportunities
• Work collaboratively with operational and senior leadership teams to ensure commercial strategy can be effectively delivered
• Provide clear sales forecasting, reporting and commercial insight to support wider business decisions
• Help shape the longer‑term sales structure as the business grows

Candidate Profile:

• Strong track record within B2B sales, with demonstrable experience winning and developing new business
• Experience selling products into large, multi‑site or national retail customers
• Background within manufacturing, timber, building materials, retail display, interiors or another product‑led environment would be advantageous
• Previous experience leading or developing sales or business development colleagues would be beneficial
• Commercially driven and comfortable combining strategic thinking with hands‑on sales activity
• Strong understanding of sales KPIs, pipeline management and performance metrics
• Interest in using data and modern lead‑generation approaches to improve sales performance
• Confident analysing different routes to market and identifying where commercial investment will generate the strongest return
• Strong relationship‑building, influencing and negotiation skills
• Comfortable challenging existing ways of working and introducing greater structure where required
• Collaborative leadership style with the ability to engage and motivate an established team

We welcome applications from candidates with different career backgrounds and experiences and are committed to an inclusive and equitable recruitment process.

What Our Client Offers:

• Basic salary of up to £75,000, dependent on experience
• OTE of approximately £120,000
• Potential opportunity for equity participation
• Significant autonomy to shape and lead the sales strategy
• Opportunity to develop and build a high‑performing commercial function
• Established business and customer base with considerable scope for further growth
• High level of visibility and influence within the senior leadership team
• Genuine long‑term career progression as the business develops

About Us:

We are a recruitment agency specialising in commercial, sales, manufacturing and leadership appointments across the UK. We work closely with businesses to understand not only the experience they need, but the individuals who can genuinely influence their next stage of growth. Our approach is relationship‑led, transparent and focused on creating successful long‑term appointments.