Sales Manager

Parkwood Leisure Limited; Spalding; On-site; GBP 40,000 - 56,000; Full time

Job summary

Active Communities Together Limited is opening the Castle Activity and Fitness Centre in Spalding, planned for early 2027. As Sales Manager, you will build the membership community, welcome new customers, and help make the centre a thriving hub for the local community.

You will lead site teams, deliver sales strategies, analyse KPIs, and collaborate with Swim, Operations and Marketing for membership growth and retention across the new facilities.

Qualifications

• Experience delivering sales strategies and achieving targets.
• Ability to analyse KPIs and translate insights into actions.
• Experience training site staff in sales processes.

Responsibilities

• Implement the company sales strategy.
• Evaluate site KPI performance and intervene to improve numbers.
• Provide training on a Sales Lead Portal system.
• Support reception, sales assistants and recreational staff.
• Develop and manage the member journey and sales processes.
• Lead outreach activities and community engagement to generate leads.
• Collaborate with marketing to drive social media led outreach.

Skills

Leadership

Data analysis

Sales training

Stakeholder management

Social media outreach

Tools

Sales Lead Portal

Job description

ABOUT US

Active Communities Together Limited is a community benefit society dedicated to enriching lives and strengthening communities.At Active Communities Together, we manage a diverse network of leisure facilities with a single purpose: to improve community well-being. From local community halls and school sports partnerships to fully equipped leisure centres with swimming pools and fitness suites, our expertise is extensive. We are committed to creating inclusive spaces that support physical activity, encourage social engagement, and inspire healthier lifestyles.

JOB DESCRIPTION

This is an exciting opportunity to join our amazing team and be part of the brand new Castle Activity and Fitness Centre in Spalding, set to open in early 2027! Bringing together swimming pools, a gym, fitness studios, a sports hall and dedicated wellness spaces, the centre will offer new opportunities for people of all ages to lead healthier, more active lives. As our Sales Manager, you’ll play a key role in building our membership community, welcoming new customers and helping make this fantastic new centre a thriving hub for the local community.

We will need you to achieve monthly membership and income targets, as well as taking a proactive approach to increasing our membership base, use data to analyse key performance indicators and be able to lead and motivate your teams to exceed their targets.

Primary objectives for the Sales Manager will be:

• Implementing sales strategies.
• Achieve new business and revenue targets within the site and improve membership net gain performance.
• Working as part of the management team, but also collaborating across the wider organisation.
• This role will support the Contract Manager in achieving sales and net membership growth targets at Castle Sports Centre and Swimming Pool, including through the transition to the new Castle Activity and Fitness Centre.
• Working closely with the Swim Manager, Operations Manager and other department leaders to provide a cohesive approach to sales, customer experience and member retention, supporting the achievement of net membership growth targets.
• Reporting daily sales performance and questioning and interrogating below budget performance at site.
• You will be expected to deliver regular Sales training to site based staff.
• Completing regular site Sales Audits.
• You will be required to provide analysis on performance with recommendations into the operating structure.
• Lead and develop site teams to help drive a sales and accountability culture.
• To take responsibility for all aspects of the sales journey from mystery shops to hitting the monthly membership targets.
• To ensure the development and growth of the membership base.
• To have an involvement in the day-to-day management of the membership team, motivating the site staff and delivering training to ensure the highest levels of customer service are always achieved.
• To actively perform outreach & network within the community to the benefit of the company, creating corporate links, marketing opportunities and embedding the centre within the heart of the community.
• To work closely with the marketing team to ensure that sales are driven via social media platforms and deliver strong outreach programmes to engage with new users.

The successful candidate will need to deliver on the following:

• Implement the company sales strategy.
• Evaluate individual and site KPI performance and provide appropriate interventions to improve numbers in-line with national targets.
• Provide training and support on a Sales Lead Portal system.
• Support the development of our Reception, Sales assistant and Recreational staff.
• Develop and manage our sales and member journey.
• Provide regular training to site based staff.
• Seek opportunities to drive efficiency.
• Build strong relationships with customers, stakeholders.
• Have a good working understanding of all services offered.
• Implement and ensure all sales policies are followed and adhered to.
• Participate in training courses for own development and ensure the continuous development of others within the team.
• Organise and run outreach activities ^
• events to drive new leads into the business.
• Take an active interest in new developments within all areas of fitness and wellbeing.

The role cannot be defined fully, but in all matters the post holder must demonstrate leadership, and command respect within the business. All decisions must be communicated clearly both to those responsible to the post holder and to those persons the post holder reports to.