Sales Manager

Hariley Solutions West Midlands; Saltley; On-site; GBP 50,000 - 80,000; Full time

Job summary

Hariley Solutions is seeking a Regional Sales Manager to lead equipment sales across the UK from our Birmingham base. You will own the regional strategy, build long-lasting customer relationships and pursue new business opportunities within a specialist industrial market.

You will report to the Managing Director and drive revenue growth, forecast activity and collaborate with internal teams to craft compelling proposals.

Qualifications

• B2B technical sales experience, ideally in capital equipment or engineered solutions.
• Strong knowledge of your market and competitors.
• Experience managing complex sales with long lead times.
• Proven ability to develop customer relationships and win new business.
• Solid understanding of sales, marketing, accounts and profitability.
• Excellent communication, negotiation and relationship-building skills.

Responsibilities

• Develop and implement sales strategies to achieve revenue and growth targets.
• Identify and secure new business opportunities while expanding existing accounts.
• Build strong relationships with customers, decision-makers and industry contacts.
• Understand market needs, customer requirements and competitor activity.
• Manage full sales cycle from initial discussions to securing orders.
• Collaborate with internal teams to tailor proposals to customer needs.
• Prepare accurate sales forecasts and report on pipeline activity and trends.
• Develop understanding of pricing, margins and account performance.
• Represent the business at customer meetings, trade shows and events.
• Own regional sales activity and help shape future direction of the function.

Skills

B2B technical sales

Capital equipment

Industrial machinery

Automation

Engineered solutions

Job description

Regional Sales Manager

Birmingham | £ Negotiable + Commission | Permanent

Hariley Solutions are recruiting for a Regional Sales Manager to join an established engineering business based in Birmingham.

This is a newly created opportunity for an experienced technical sales professional to take ownership of regional sales, develop new business opportunities and strengthen relationships with customers across a specialist industrial market.

The business supplies technical equipment to industrial customers and provides ongoing service and support throughout the equipment lifecycle. The successful candidate will play a key role in growing equipment sales, developing long-term customer relationships and identifying opportunities to expand the business.

With the opportunity to progress into senior management within the next few years for the right person, this role offers an exciting opportunity for someone looking to make their mark and develop their career.

The Role

Reporting directly to the Managing Director, you will be responsible for developing and growing equipment sales across the UK, building customer relationships and identifying new commercial opportunities.

Key responsibilities will include:

• Developing and implementing sales strategies to achieve revenue, profitability and growth targets.
• Identifying and securing new business opportunities while developing existing customer accounts.
• Building strong relationships with customers, key decision-makers and industry contacts.
• Developing a thorough understanding of the market, customer requirements and competitor activity.
• Managing the full sales cycle, from initial discussions and relationship building through to negotiation and securing orders.
• Working closely with internal teams to develop proposals and ensure customer requirements are met.
• Preparing accurate sales forecasts and reporting on pipeline activity, market trends and opportunities.
• Developing a strong understanding of pricing, margins and overall account performance.
• Representing the business at customer meetings, trade shows and industry events.
• Taking ownership of regional sales activity, with the opportunity to help shape the future direction of the function.

About You

We're looking for a commercially minded sales professional who understands technical sales and enjoys building relationships, winning new business and taking ownership of their territory.

You will ideally have:

• Proven experience in B2B technical sales, ideally within capital equipment, industrial machinery, automation or engineered solutions.
• A strong understanding of your market, customer base and competitive landscape.
• Experience managing complex sales processes with longer lead times and considered purchasing decisions.
• A proven track record of developing customer relationships and securing new business.
• A good all-round commercial understanding, including sales, marketing, accounts and profitability.
• Strong communication, negotiation and relationship-building skills.