Sales Manager

Lanova Recruitment; Peterborough; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid work in Peterborough

Lead and develop a sales team

Autonomy and impact

Strong progression opportunities

Performance‑focused environment

Job summary

Lanova Recruitment is seeking an experienced Sales Manager to lead a 6-member team of Junior & Senior Brokers in a finance/auto-finance environment. This hands-on role emphasizes coaching, performance management, and delivering strong customer outcomes in a fast-paced setting.

Based in Peterborough with hybrid working, the role offers substantial autonomy, clear KPI targets and real opportunities to influence growth, progression, and a high-performing culture across the team.

Qualifications

• Experience leading a small/medium sales team (5–10 people).
• Background in automotive sales/finance or financial services desirable.
• Strong coaching, people development and performance management skills.
• Proven track record of meeting sales targets and KPIs.
• Ability to analyse sales data to drive performance.

Responsibilities

• Lead and manage a team of 6 Junior & Senior Brokers.
• Conduct regular 1-to-1s, performance reviews and coaching sessions.
• Set and manage individual and team KPIs and sales targets.
• Monitor metrics: conversion rates, call volumes, lead-to-sale ratios, deal values and revenue.
• Coach and develop team to consistently achieve targets and handle underperformance.

Skills

Team leadership

Coaching & development

Performance management

Data analytics

Regulatory environment

Sales targets

Job description

Salary: £40k to £60k base salary + Uncapped OTE

We're working exclusively with a growing finance broker looking to appoint an experienced Sales Manager to lead, coach and develop an established team of Junior & Senior Brokers.

This is a hands-on leadership role for someone who understands how to get the best out of a sales team. You'll be responsible for driving performance, developing individuals and creating a high-performance culture while ensuring excellent customer outcomes.

The Role

• Lead and manage a team of 6 Junior & Senior Brokers
• Conduct regular 1-to-1s, performance reviews and coaching sessions
• Set and manage individual and team KPIs and sales targets
• Monitor key metrics including conversion rates, call volumes, lead-to-sale ratios, average deal values and revenue
• Analyse performance data and identify opportunities to improve resultsCoach and develop team members to consistently achieve targets
• Manage underperformance and implement structured improvement plans where required
• Support the recruitment, onboarding and training of new team members
• Maintain accurate CRM, pipeline and performance data
• Ensure high standards of compliance, quality and customer outcomes
• Build a positive, accountable and high-performing sales culture

What We're Looking For

• Previous experience managing a small to medium-sized sales team, ideally 5-10 people
• Background within automotive sales, automotive finance and/or financial services
• Strong experience in coaching, people development and performance management
• Proven track record of managing sales teams against targets and KPIs
• Confident analysing sales data and using it to drive performance
• Strong leadership and communication skills with a hands-on management style
• Experience within a regulated financial services environment would be highly desirable
• Comfortable working in a fast-paced, target-driven sales environment
• Ambitious and motivated to progress within a growing business

What's on Offer

• Competitive basic salary + uncapped OTE
• Hybrid working based in Peterborough
• Opportunity to lead and develop an established sales team
• Significant autonomy and the chance to make a genuine impact
• Excellent progression opportunities as the business continues to grow
• Supportive, ambitious and performance-focused environment

If you're an experienced Sales Manager from an automotive or financial services background and are looking for a role offering genuine responsibility, earning potential and progression, we'd love to hear from you.