Sales Manager

LWC Drinks; Newton Abbot; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Sales Manager to lead a passionate team in the drinks sector. This role offers the chance to influence and coach sales experts while achieving ambitious sales targets. With a focus on personal and professional growth, you will play a crucial role in enhancing customer relationships and driving business success. If you're eager to make a tangible impact in a thriving company, this opportunity is perfect for you.

Qualifications

• Exceptional leadership and people management skills.
• Proven sales track record with growth targets.

Responsibilities

• Manage and develop a high-performing sales team.
• Achieve sales and margin budgets while minimizing attrition.
• Build relationships with key customers and stakeholders.

Skills

Leadership

Sales Management

Communication

Coaching

Commercial Experience

Market Knowledge

Job description

Role: Sales Manager

Location: South West, England

About LWC

At LWC, we are dedicated to delivering exceptional service with a can do attitude that sets us apart. Our meticulous attention to detail and strong work ethic have established us as one of the industry's leading partners. As a wholesale drinks distributor, LWC supplies an extensive range of alcoholic and non-alcoholic beverages to pubs, bars, restaurants, hotels, and other businesses in the hospitality sector. With 40 years of industry experience, we pride ourselves on our market insight and ability to forecast future trends. Our national reach and regional structure ensure we stay attuned to local market dynamics.

The growth and success of LWC are intertwined with the growth and success of our customers and our team.

Position Overview

We are seeking a dynamic Sales Manager, ideally based in Somerset, Dorset or Devon, to join our mission of delivering the best service in the industry. The ideal candidate will be an influential leader with a passion for supporting and coaching a team of expert salespeople. As LWC experiences rapid growth, this role offers significant personal and professional opportunities. If you are passionate about the drinks industry and eager to make a tangible impact, this position is perfect for you.

Key Responsibilities

• Manage and develop a team comprising of Account Managers, Wine Development Managers, and a Brand Activation Manager.
• Achieve the agreed sales and margin budget.
• Meet targets focussed on new business, wine, and signature brands, maximising sales and margin whilst minimising attrition.
• Enhance the efficiency of account managers by focusing on new business targets, margin-driving categories, customer spend, focus brand targets, and minimizing attrition.
• Lead monthly sales meetings.
• Build and strengthen relationships with key customers in support of account managers.
• Conduct annual appraisals and regular reviews with direct reports, including regular field visits.
• Collaborate with key stakeholders such as Depot Managers, Operational Teams, Regional Managers, and the Support Centre team to meet company targets.
• Identify and communicate industry and retail trends and activities.
  
  

Key Skills And Qualifications

Exceptional leadership, people management and coaching abilities.

Commercial experience, preferably in the on-trade.

Proven track record in sales and achieving growth targets.

In-depth knowledge of the trade and market trends.

Outstanding communication skills.

Demonstrated success in managing a high-performing sales team.

Desirable: Comprehensive knowledge of drinks across all categories.

Desirable: Experience and understanding of hospitality retail.