Sales Manager

The Mermaid London; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading venue in London seeks an entrepreneurial Sales Manager to drive sales and lead a dynamic team. The ideal candidate will possess strong leadership skills, a proven sales track record, and the ability to engage clients effectively. This role offers a pathway to a future Commercial Director position for those who demonstrate impact and creativity.

Qualifications

• Proven track record of converting leads and driving revenue.
• Experience in proactive and reactive sales.
• Ability to work at pace and make quick decisions.

Responsibilities

• Drive a proactive and reactive sales strategy.
• Lead, mentor, and develop a team of sales professionals.
• Work closely with marketing to drive awareness.

Skills

Leadership

Sales Strategy

Communication

Entrepreneurial Thinking

Data-Driven Decision Making

Job description

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About us:

We are looking for an entrepreneurial Sales Manager who knows how to sell not just a venue, but a vision. It is about engaging clients with energy and confidence, getting them through the doors, and painting a picture of how their event will come to life here. This is not about just taking enquiries and sending a quick reply, it is about charming clients in to seeing the venue and showing them what's possible - making it impossible for them to say no. They need to buy into you as much as the venue, because your passion, creativity, and ability to communicate value will be what convinces them this is the perfect place for their event.

If you have the drive to step into a future Commercial Director role, this is your opportunity toprove it.

The Role

This role is all about driving the venue forward, elevating the sales and planning team, and shaping them into a group of sales superstars who consistently exceed expectations. You will transform the team into a dynamic hub for talented event professionals passionate about large-scale events, creating a destination for clients and an exciting workplace for future team members—a true breeding ground for excellence. While the ideal candidate may not come from the large-scale conference space, they will have a deep understanding of the fundamentals of event sales and management, attention to detail, and a passion for creativity and excellence. The role is about selling and delivering the dream, guiding both clients and the team through the journey.

Reporting to the General Manager, you will:

• Drive a proactive and reactive sales strategy, ensuring a steady pipeline of high value events.
• Lead, mentor, and develop a team of sales professionals, turning them into future sales superstars.
• Be hands on in securing business, getting potential clients into the venue, and converting leads into high value bookings.
• Know how to assess which enquiries are worth pursuing and which will not deliver value, ensuring the team focuses on high potential business.
• Maintain pace in a fast moving sales environment, thriving in an energetic and dynamic setting.
• Use data and CRM insights to refine strategies, but if admin is not your strong suit, build a support system to ensure efficiency.
• Work closely with marketing to drive awareness and attract high quality corporate clients.
• Be a dynamic networker, representing the venue and always uncovering new opportunities.
• Ensure the team understands how to hold and demonstrate value rather than discounting at the first opportunity. This is about explaining why the venue is different, what it can offer, and how it works.
• Play a pivotal role in the venue’s future commercial strategy. There is a path to a Commercial Director role for someone who proves their impact.

The Candidate

We are looking for someone with a Business Development soul but the full skill set to manage and grow a sales team whilst continuing a successful sales operation. You will thrive in an environment where you can combine entrepreneurial thinking with structured sales processes.

The ideal candidate will have:

• A proven track record of converting leads and driving revenue in a high value events or hospitality setting.
• Experience in proactive and reactive sales, with a strong ability to get potential clients on site and close deals.
• Leadership experience. You know how to drive and develop a team to exceed targets.
• A balance of commercial instinct and data driven decision making. If CRM and admin are not your strengths, you will know how to build the right support structures.
• A strategic mindset, with the ambition and capability to grow into a future Commercial Director role.
• The ability to work at pace, making quick but informed decisions to keep momentum high.
• A strong understanding of value based selling, knowing how to position the venue without relying on discounts.

Apply to:[e-mail]

*All applicants must have the right to work in the UK to apply for this role. The Mermaid London is unable to provide any form of work sponsorship.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Events Services

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