Sales Manager

Love Recruitment Ltd; Hull and East Yorkshire; On-site; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Performance-related bonus

Job summary

Love Recruitment Ltd in Hull is seeking a commercially minded Sales Manager for a premium health club. You will own sales performance, manage the full funnel and drive membership growth, with a base salary of £30,000–£35,000 plus a performance-related bonus.

Based in Hull, the role involves coaching, data-driven decision making and building local partnerships. A strong focus on KPI-driven leadership and a proactive sales approach is essential.

Qualifications

• Commercial mindset with a strong focus on KPIs, targets and sales data.
• Proactive approach to lead generation, local outreach and activity.
• Natural coaching skills with a track record of improving performance.
• Hands-on, numbers-driven leadership with a strong work ethic.

Responsibilities

• Own the club's overall sales performance and instil a performance-led culture.
• Manage the full sales funnel, diagnose gaps and optimise conversion.
• Analyse KPIs and take action plans to meet targets.
• Deliver bespoke one-to-one coaching and sales training.
• Build a cadence of sales activity, ensure quality database notes and follow ups.
• Drive new member calls, referrals and overall membership growth.
• Develop local partnerships and lead outreach programs.
• Support onboarding and commercial development of the team.

Skills

Sales leadership

Funnel management

Data & KPIs

Coaching

Membership growth

Partnerships

Team development

Job description

Sales Manager in Hull - Premium Health Club

£30-35k + performance-related bonus

Location: Hull, East Yorkshire.

Our client is a premium health club in Hull, home to a range of exclusive facilities and services including Reformer Pilates. The club is looking for a commercially sharp Sales Manager to take ownership of its sales performance and build a strong, sustainable membership base.

This is a genuine opportunity to shape the commercial future of a club that is still finding its feet. The right person won't just run the sales process, they'll understand it, diagnose where it's leaking and rebuild it around a performance-led culture that lasts. There's real scope here too: this club doesn't want a Sales Manager forever, it wants someone who can grow into a General Manager role.

On offer is a competitive salary of £30,000 to £35,000, a performance-related bonus, and the chance to genuinely influence how a premium club with services like Reformer Pilates develops commercially.

Working pattern: a mixture of shifts across the week, with the Sales Manager expected to be present during the club's prime selling periods.

Key responsibilities:

• Sales leadership: Take ownership of the club's overall sales performance and instil a strong, performance-led culture across the team.
• Funnel management: Manage and understand the full sales funnel, identifying gaps and diagnosing exactly where performance is being lost.
• Data and KPIs: Analyse KPIs and sales data to understand where attention and resource need to be focused, and carry out gap calculations against targets to shape clear activity plans.
• Coaching: Deliver bespoke one to one coaching and sales training based on individual performance and development needs.
• Activity and accountability: Build a strong cadence of sales activity, follow up and accountability, and ensure effective database management with quality note taking and consistent follow up rhythms.
• Membership growth: Drive new member calls, lead conversion, referrals and overall membership growth.
• Partnerships and outreach: Build relationships with local businesses, develop corporate partnerships and deliver a strong local outreach programme.
• Team development: Support the onboarding and commercial development of the wider team.

About you:

• Commercially minded: Confident working with KPIs, targets and sales data, with the ability to diagnose problems within a sales funnel rather than simply "doing sales".
• Proactive: A proactive approach to lead generation, local outreach and building your own sales activity, rather than waiting to be directed.
• A natural coach: Strong coaching and people development skills, with a track record of raising performance in others.
• Hands-on: Comfortable being hands-on with sales and being held accountable to numbers, with a strong work ethic throughout.

What's in it for you:

• The chance to shape the commercial direction of a growing, premium club offering services such as Reformer Pilates.
• A performance-related bonus on top of a competitive base salary.