Sales Manager

Prolight Concepts (UK) Ltd; Colne; Hybrid; GBP 32,000 - 35,000; Full time

Benefits offered by this job

Competitive salary

Leadership training

Career progression

Modern workspace

Birthday day off after year one

Team events

Job summary

Prolight Concepts (UK) Ltd in Colne is seeking an experienced Sales Manager to lead our B2B sales operation from our Colne headquarters. You will manage both internal and external sales teams, develop sales strategies and drive ambitious growth.

The role requires a proven track record in B2B sales leadership, strong negotiation and relationship-building abilities, and the ability to motivate staff while delivering measurable targets.

Qualifications

• Proven experience in a Sales Manager or senior leadership role in B2B sales.
• Experience managing both office-based and field sales teams.
• Strong negotiation and relationship-building abilities.

Responsibilities

• Lead, coach and develop internal and external sales teams to maximise performance.
• Set, monitor and drive achievement of individual and team sales targets and KPIs.
• Conduct regular performance reviews and coaching sessions.
• Develop and implement sales strategies to grow existing accounts and win new business.
• Monitor sales performance, forecasts, pipelines and market trends.
• Build and maintain relationships with key customers and partners.
• Collaborate with marketing, operations, customer service and warehouse teams.
• Ensure CRM data is maintained and used effectively.

Skills

Sales leadership

B2B sales

Leadership

CRM

Excel

Negotiation

Relationship-building

Tools

CRM systems

Microsoft Excel

Job description

Job title: Sales Manager – B2B Sales.

Location: Prolight Concepts (UK) Ltd, Edison Point, Regent Street, Colne, Lancashire, BB8 8LJ.

Salary: Circa £32,000 - £35,000 per year, dependent on experience.

Working hours: Monday to Friday, 09:00 - 17:30.

Employment type: Full-time.

At Prolight, we're more than just a distributor. With over 20 years of experience, we've become a trusted partner to professionals across the entertainment, architectural, installation and leisure industries. We supply cutting-edge lighting, audio, trussing and accessories, all backed by lightning-fast service and a personal touch. From our extensive product range and same-day dispatch on 98% of orders to in-house cable manufacturing and a dedicated repairs department, efficiency and innovation are at the heart of everything we do.

We're looking for an experienced and driven Sales Manager to lead our B2B sales operation from our Colne headquarters. This is an exciting opportunity for a commercially focused leader who is passionate about developing high-performing teams, building strong customer relationships and delivering ambitious sales growth.

You’ll be responsible for managing both our internal sales team and our external field sales representatives, ensuring they are motivated, supported and consistently achieving individual and team sales targets. Working closely with senior management, you’ll develop sales strategies, monitor performance, identify growth opportunities and help shape the future success of Prolight.

Key responsibilities:

• Lead, coach and develop both the internal sales team and external field sales representatives to maximise performance.
• Set, monitor and drive the achievement of individual and team sales targets and KPIs.
• Conduct regular performance reviews, one-to-one meetings and coaching sessions to develop the sales team.
• Develop and implement sales strategies to grow existing accounts and win new business.
• Monitor sales performance, forecasts, pipelines and market trends, providing regular reports to senior management.
• Build and maintain strong relationships with key customers, suppliers and strategic partners.
• Work collaboratively with marketing, operations, customer service and warehouse teams to deliver an outstanding customer experience.
• Support field sales representatives with customer visits, account planning and business development where required.
• Ensure CRM data is maintained accurately and used effectively to manage opportunities and customer relationships.
• Identify opportunities to improve sales processes, efficiency and overall commercial performance.
• Oversee pricing, quotations and commercial negotiations in line with company objectives.
• Foster a positive, high-performance culture focused on customer satisfaction, teamwork and continuous improvement.

Required skills and experience:

• Proven experience in a Sales Manager, Business Development Manager or senior sales leadership role within a B2B environment.
• Demonstrable experience managing both office-based sales teams and external field sales representatives.
• A strong track record of delivering and exceeding sales targets.
• Excellent leadership, coaching and people management skills.
• Commercially astute with strong negotiation and relationship-building abilities.
• Experience using CRM systems and Microsoft Office, particularly Excel.
• Strong analytical skills with the ability to interpret sales data and identify opportunities for growth.
• Excellent communication and presentation skills.
• Self-motivated, organised and able to thrive in a fast-paced environment.
• Experience within lighting, audio, AV, electrical wholesale or entertainment technology would be advantageous but is not essential.

What we offer:

• Competitive salary, dependent on experience.
• Ongoing leadership and product training.
• Opportunity to work with globally recognised entertainment technology brands.
• Supportive and collaborative management team.
• Modern, state-of-the-art working environment.
• 24 days, bank holidays (normally 8) and then your birthday off after the first year.
• Regular team socials and company events.
• Genuine opportunities for career progression within a growing business.