Sales Manager

People First Personnel; City Of London; On-site; GBP 32,000 - 39,000; Full time

Job summary

People First Personnel is recruiting an experienced Sales Manager for the Southwest London area, based in Raynes Park. Base salary £35,000 with OTE £80,000–£125,000, within a established multi independent estate agency.

You will lead the residential sales operation, develop a team, and drive instructions, offers, and progression to completion. The role requires strong London market experience, leadership, and a proactive, client-focused approach.

Qualifications

• Proven experience in London residential sales, ideally in the prime market.
• Strong valuation, instruction-winning and negotiation skills.
• Ability to lead a team and hold people accountable.
• Professional approach with excellent relationship-building skills.
• Strong commercial awareness and track record of achieving targets.
• Ability to manage complex transactions and demanding client expectations.

Responsibilities

• Lead, motivate and develop the sales team.
• Conduct market appraisals and convert valuations into instructions.
• Generate new business through prospecting, referrals and networking.
• Build lasting relationships with vendors and buyers.
• Oversee property marketing, viewings, negotiations and sales progression.
• Manage the sales pipeline and drive performance against targets.
• Provide clients with pricing advice and market conditions.
• Maintain high service standards, records and compliance.
• Collaborate with the wider business to unlock growth.

Skills

Valuation

Negotiation

Team leadership

Relationship building

Target management

Job description

Sales Manager - Southwest London

Location: Raynes Park

Base salary: £35,000

OTE: £80,000 - £125,000

We are recruiting an experienced Sales Manager on behalf of an established multi independent estate agency specialising in London property.

This is an excellent opportunity for a commercially driven estate agent to lead the residential sales operation, develop a team and grow the business within a competitive market.

The role

You will take a hands-on approach to managing the sales department, combining team leadership with winning instructions, negotiating offers and progressing transactions through to completion.

Your responsibilities will include:

• Leading, motivating and developing the sales team.
• Conducting market appraisals and converting valuations into instructions.
• Generating new business through prospecting, referrals and networking.
• Building lasting relationships with vendors and buyers.
• Overseeing property marketing, viewings, negotiations and sales progression.
• Managing the sales pipeline and driving performance against agreed targets.
• Providing clients with informed advice on pricing and market conditions.
• Maintaining high standards of service, accurate records and regulatory compliance.
• Working closely with the wider business to identify opportunities and support growth.

About you

You will be an experienced Sales Manager or a successful Lister ready to take the next step, with a strong track record of winning instructions and closing sales.

We are looking for someone with:

• Proven experience in London residential sales, ideally within the prime market.
• Strong valuation, instruction-winning and negotiation skills.
• The confidence to lead a team and hold people accountable.
• A professional approach and excellent relationship-building skills.
• Strong commercial awareness and a consistent record of achieving targets.
• The ability to manage complex transactions and demanding client expectations.
• A proactive, hands-on approach to growing a sales business.

The opportunity - Sales Manager

Join an established independent agency with a strong understanding of the London market. You will have the opportunity to make a meaningful contribution to the sales department, build client relationships and help shape its continued growth.