Sales Leadership: Assistant Director of Sales

Dalata Hotel Group; Birmingham; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Free employee meals on duty

50% Off F&B in all properties

Employee room rate (€£60) on rooms at

30% Off Friends & Family rate

Employee Assistance Programme

Cycle to Work Scheme/Transport Schemes

Pension access

Dalata Academy development programmes

Staff appreciation and team events

Job summary

Dalata Hotel Group in the United Kingdom seeks an Assistant Director of Sales to lead the sales function across a Southwest cluster including Birmingham. You will work with the DOS, CDOS, GM and Revenue Manager to maximise revenue, steer the sales strategy and develop client relationships across national and international segments.

The role requires strong leadership, excellent communication, and a commercial mindset with solid planning and CRM usage.

Qualifications

• Minimum 2 years’ experience in a similar role in hotels.
• Strong leadership and experience managing a team.
• Excellent communication skills.
• Be commercially aware with strong analytical capabilities and KPI insight.
• Excellent organisation and planning abilities.
• Sales-focused and results-driven, with regional market knowledge.

Responsibilities

• Plan and direct day-to-day operations of the sales function to maximise revenue and client service.
• Coach and develop the sales team to drive revenues across segments.
• Lead lead generation, meetings, contracting, rate negotiation and trade shows.
• Represent the hotel at sales meetings and events.
• Develop relationships with national and global clients through account management.
• Input pricing strategy and forecasting with CDOSM, GM and Revenue Manager.
• Utilise CRM to log activity and measure KPI performance.
• Monitor competitors and adjust actions accordingly.

Skills

Leadership

Communication

Analytical skills

Organisation

Sales-focused

Southwest market knowledge

Job description

Dalata Hotel Group in the United Kingdom seeks an Assistant Director of Sales to lead the sales function across a Southwest cluster including Birmingham. You will work with the DOS, CDOS, GM and Revenue Manager to maximise revenue, steer the sales strategy and develop client relationships across national and international segments.

The role requires strong leadership, excellent communication, and a commercial mindset with solid planning and CRM usage.