Sales Founder for B2B HR Tech — Scale & Strategize

Happy Tree Cards; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Happy Tree Cards, based in London, is seeking a founder-level sales leader to own and execute the organisation’s sales strategy. You will focus on People teams, HR leaders, and workplace operators to build a repeatable pipeline and close high-quality opportunities.

You will work closely with the founder and product team to sharpen ICPs, craft messaging, and scale the commercial engine while shaping pricing, packaging and onboarding for a growing SaaS product. Hybrid work in London is expected.

Qualifications

• Proven track record in B2B software sales
• Experience building or scaling a sales function in early-stage or scaling SaaS
• Strong discovery, demo, objection-handling, and closing skills
• Ability to define ICP, buyer personas and sales playbooks

Responsibilities

• Own and deliver the sales strategy for organisation subscriptions and large workplace accounts
• Define ICP, segments, buyer personas and sales playbooks
• Build pipeline through outbound, partnerships, inbound and founder-led opportunities
• Lead full sales cycle: discovery, demo, proposal, negotiation, close and expansion
• Translate product into clear commercial outcomes for buyers and stakeholders
• Improve CRM discipline, forecasting, and pipeline hygiene
• Feed market insights back into product, pricing and packaging
• Lay foundations for future sales hires and scalable growth

Skills

B2B sales

Senior IC / leadership

Sales strategy

Pipeline building

Discovery & closing

Demo & proposals

Pricing & packaging

Job description

Happy Tree Cards, based in London, is seeking a founder-level sales leader to own and execute the organisation’s sales strategy. You will focus on People teams, HR leaders, and workplace operators to build a repeatable pipeline and close high-quality opportunities.

You will work closely with the founder and product team to sharpen ICPs, craft messaging, and scale the commercial engine while shaping pricing, packaging and onboarding for a growing SaaS product. Hybrid work in London is expected.