Brand Architect for SaaS Social Media

Happy Tree Cards; Greater London; Hybride; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Happy Tree Cards, a UK-based startup, is seeking a Social Media Founder to own and evolve its organic social presence. You will craft a content engine that engages HR teams, People leaders, EAs, and office managers, turning product benefits into sharp, on-brand posts and campaigns.

You will shape strategy, publish content, manage calendars, and spot opportunities in workplace conversations. Bring strong copywriting, storytelling, and analytics to grow engagement and contribute to pipeline, not

Qualifications

• Proven experience in a social media role, ideally for a SaaS, tech, startup, ecommerce or digitally-led brand.
• Strong grasp of organic social strategy, content planning and channel growth.
• Excellent copywriting skills with the ability to switch between brand, product and performance-led messaging.
• A good eye for visual storytelling and content packaging.
• Strong understanding of the kind of audiences we need to reach: HR, People teams, EAs, office managers, operations leads and business decision-makers.
• Experience turning product features into benefits-led, audience-specific content.
• Confidence working in a fast-moving environment with a high degree of ownership.
• Commercial instinct: you understand that good social should build awareness and contribute to pipeline, not just look busy.
• Comfortable using analytics to assess what is landing and what needs to change.
• Organised, proactive and full of ideas, but grounded enough to prioritise what will actually move the needle.

Responsabilités

• Own Happy Tree Cards’ social media strategy and day-to-day execution.
• Lead our organic presence, with particular focus on LinkedIn and other channels relevant to our audience.
• Build a content plan that speaks to our core audiences: HR, People Ops, executive assistants, office managers, team leaders and organisations with distributed or hybrid teams.
• Create content that balances brand storytelling, product education, seasonal relevance, customer proof and commercial intent.
• Turn product features into compelling content themes, including workplace-ready controls, delivery tracking, reminders, video messages, moderation features, custom covers and shared organisation credits.
• Develop campaigns around key workplace and celebration moments throughout the year.
• Work alongside the existing founder and wider team to extract ideas, product updates, customer insight and brand stories.
• Write copy that is clear, warm, witty where appropriate, and unmistakably on-brand.
• Grow engagement, reach and follower quality rather than chasing vanity metrics.
• Build a repeatable content workflow for social assets, short-form video, customer stories, testimonials, product clips and thought-leadership posts.
• Monitor trends, competitor activity and audience conversations to identify timely opportunities.
• Track performance, report on results and use insight to refine strategy.
• Support broader brand and content initiatives, including launches, partnerships, PR moments and campaign amplification.

Description du poste

Happy Tree Cards, a UK-based startup, is seeking a Social Media Founder to own and evolve its organic social presence. You will craft a content engine that engages HR teams, People leaders, EAs, and office managers, turning product benefits into sharp, on-brand posts and campaigns.

You will shape strategy, publish content, manage calendars, and spot opportunities in workplace conversations. Bring strong copywriting, storytelling, and analytics to grow engagement and contribute to pipeline, not