Sales Executive- Ford Leeds

Colin Appleyard Limited; Greater London; Hybrid; GBP 23,000 - 27,000; Full time

Benefits offered by this job

Company vehicle

Uncapped commission

40-hour week

Job summary

Colin Appleyard Limited is seeking a Sales Executive at our Ford Leeds site in Leeds, United Kingdom. The role focuses on listening to customers, generating appointments and turning enquiries into sales within a target-driven environment.

We offer extensive training, an industry-leading package, and a shift pattern averaging 40 hours per week, including Saturdays. A company vehicle is available on joining, plus progression opportunities and excellent earning potential.

Responsibilities

• Generate customer appointments and prospecting to maximise car sales.
• Listen to customers’ needs and adapt skills to suit each customer.
• Convert enquiries into sales in a target-driven environment.

Job description

Leeds, United Kingdom | Posted on 10/09/2026

We're looking for a Sales Executive to join our team at our Ford Leeds site.

This is a fabulous opportunity to join a family run business in the AM top 50 and represent one of our fantastic manufacturer partners.

About the Business

Our business started over 60 years ago and has been in the same family ever since. From our very humble beginnings, we have grown to be in the top 50 car dealers in the country. Across our 26 businesses we have a stable workforce of over 600 people, many of whom have been with us for years. We are always on the lookout for nice, genuine people who genuinely care about our customers and have a can do attitude.

Our recruitment philosophy is that we recruit for attitude and train for skills, which means that although we’re often looking for specific technical skills, if you like working with customers and you are attracted by our Family Values of Fit, Fun, Family and Fearless, you’ll fit in well here and we’d like to hear from you even if you have no experience of the automotive industry.

We offer manufacture training for product knowledge to give you the technical skills you need, and we work with our own world class sales trainer who will give you everything you need to be a “top one percenter”.

We’ll expect you to work hard but in return we’ll offer you an industry leading package, flexible working hours and a real opportunity to progress: we prefer to promote from within and you will see this in everyone of our sites. You must possess an outrageous ambition to want to be the best and you won’t let anyone stop you.

About You

We are looking for someone who is able to listen to the customer’s needs and able to adapt your skills and knowledge to suit the customer individually. As a Sales Executive you will have to be confident working to targets and deadlines and be able to maximize every opportunity, converting enquiries into sales.

As a Sales Executive you will be primarily responsible for generating customer appointments and prospecting in order to maximise car sales in a challenging, target driven environment.

If you are looking to join the Automotive Industry then this is a brilliant opportunity for you, and a lifelong career choice.

Full training will be provided for those joining as a trainee, giving you opportunity to attend manufacturer Training Courses and continuous internal training and support.

What we offer:

• A basic salary starting at £23,000 up to £27,000 depending on performance, with a realistic OTE of up to £60,000.
  
• Working hours that are 5 days per week.
  
• World-class training provided from our own trainer and our brand partners.
  
• Uncapped commission with higher bandings for high performance.
  
• Company vehicle available when you first join.
  
• Opportunity to increase basic salary every quarter.
  
• 30 days annual leave inclusive of 8 bank holidays, with average commission paid during your annual leave, increasing with length of service
  
• Preferential rates for servicing and repairs on your family and friend’s cars.
  
• £25 contribution to eye tests
  
• Cycle to work scheme
  

You must have a valid UK driving license.

Your normal hours of work are between 8.30am to 6.00pm Monday to Friday, and Saturdays 9:00am to 5:00pm in line with the sites rota.

You will work on a shift pattern to cover the hours required to operate the business. This equates to an average of 40 hours per week over a 4 week period. When you work a Saturday, you will have a day off during the week.