Sales Executive

Sopwell House; St Albans; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Discounted dining & stay

28 days holiday

Birthday day off

Spa discounts 30%

Spa products 10% discount

Introduce a Friend bonus

Staff meals on duty

Hotel discounts via Pride of Britain

Job summary

Sopwell House in Hertfordshire is seeking a proactive Sales Manager to drive new business from the global marketplace and to grow a portfolio of network accounts. You will build relationships with travel agents, MICE providers, tour operators, and call centres to maximise revenue and secure preferred partnerships.

This full-time role involves travel to London and the local area, presentations at events and trade shows, and coordinating with hotel management to deliver competitive proposals and

Qualifications

• Exceptional relationship-building and networking skills.
• Strategic and analytical sales mindset.
• Self-starter who seeks new opportunities and partnerships.
• Strong organizational and account management abilities.
• Calm, confident, professional communication.

Responsibilities

• Secure new accounts from the global marketplace.
• Develop and manage a portfolio of network accounts.
• Build relationships with Business Travel Agents, Consortia, Hotel Booking Agents, MICE, Corporate, Wholesalers, Tour Operators, and Call Centres.
• Identify new business opportunities to secure accounts from the global marketplace.
• Engage in networking within the GDS supplier network.
• Utilise databases and email campaigns to target marketplaces.
• Pursue web opportunities and maximize hotel exposure.

Skills

Relationship building

Networking

Sales mindset

Self-starter

Organization & account management

Professional communication

Willingness to travel

Job description

Sales Manager

Full-Time Position – 40 hours

About Sopwell House:

Sopwell House is a beautiful luxury Georgian country house hotel and spa located in the heart of Hertfordshire. Set within 12 acres of serene countryside, just 20 minutes from London St Pancras, the hotel offers 126 stylish rooms and suites, an award-winning spa, and a range of exceptional dining experiences. Our commitment to personalised service, attention to detail, and warm hospitality has made Sopwell House a standout destination for both leisure and business guests.

Your role in our Family:

• Effectively secure new accounts from the Global marketplace and thereafter, manage and develop accounts to agreed targets for Sopwell House.
• Effectively manage and develop a portfolio of network accounts to drive more revenue to the business
• Develop and establish relationships with all Business Travel Agents, Consortia, Hotel Booking Agents, MICE, Corporate, Wholesalers, Tour Operators, and Call Centres where appropriate.
• Develop new business opportunities to secure new accounts from the global marketplace
• Assist in the networking within our GDS supplier
• Utilise technology to create various databases and conduct regular electronic mailings to the various marketplaces.
• Review various web opportunities and ensure the hotel maximise any opportunities
• Ensure we maximise all opportunities to conduct presentations, road shows in the national and global marketplace
• Ensure ongoing awareness of negotiations handled and ensure liaison with agents where appropriate
• Monitor account performance on a monthly basis and action as required
• Review each account on a monthly/quarterly basis with the clients and update action plans as required
• Monitor and analyse competitor activity and act upon it to protect business
• Organise and host familiarisation visits and corporate hospitality events as and when required
• Represent the hotel at exhibitions, trade shows, presentations and such like and similarly to any professional bodies and organisations
• Monitor all aspects of account administration to ensure accurate and effective. This includes the client database, completion of RFPs, collation of rates, issuing contracts, rate loading and tracking
• Handle complaints or queries with immediate action, speaking to the Hotel Management ensuring thorough follow up to the guest

What makes you the perfect fit?

• Exceptional relationship‑building & networking skills
• Strategic & analytical sales mindset
• A self‑starter who consistently seeks new opportunities, identifies preferred partnership deals, and maximises exposure through presentations, trade shows, and digital channels.
• Strong organisational & account management ability
• Calm, confident, and professional communication
• This role will involve travel to London and the local area, so the ability to drive would be beneficial.

The Best Bit:

• Discounted Food and Beverage and accommodation.
• 28 days holiday, plus an extra day off on your birthday.
• 30% discount on spa treatments and spa days.
• 10% discount on spa products.
• Introduce a Friend bonus when you recommend someone to join our team.
• Staff meals provided on duty.
• Hotel discounts through our Pride of Britain affiliation.

Sopwell House is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

Compensation: Competitive salary