Sales Executive

Lawrence Dean Recruitment; Hertford; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Hybrid working

Birthday off

23 days holiday + BH

Free onsite parking

Company pension

Monthly incentives

Career progression

Job summary

INDCORE is seeking a motivated Sales Executive in Hertford to drive new business through outbound B2B sales and cold calling. You will develop a strong pipeline, manage the full sales cycle, and work toward demanding targets, with hybrid working and a base salary of £30,000–£35,000 plus uncapped commission and £50,000+ OTE.

Join a fast-paced environment where performance is rewarded, and career progression is available.

Qualifications

• Experience in outbound B2B sales and cold calling to win new business.
• Proven ability to meet challenging sales targets.
• Strong communication and negotiation skills to handle objections.

Responsibilities

• Generate new business through high volumes of outbound calls.
• Identify and engage with key decision-makers at B2B clientes.
• Manage full sales cycle from prospecting to closing and revenue generation.
• Build and maintain a robust sales pipeline and forecast accurately.
• Develop relationships with existing clients to secure repeat business.

Skills

B2B sales

Outreach/prospecting

Cold calling

Negotiation

Target driven

Relationship building

Job description

Sales Executive

£30,000 £35,000 basic + uncapped commission | £50,000+ OTE | Hybrid working | Hertford

Are you a confident, driven B2B salesperson who thrives in a fast-paced, target-driven environment? Do you enjoy the challenge of cold calling, winning new business and turning conversations into sales?

Our client is an established and successful business looking for an ambitious Sales Executive to join their team in Hertford. This is a fantastic opportunity for someone with proven sales experience who is motivated by results, enjoys working towards challenging targets and wants to maximise their earning potential.

As Sales Executive, you’ll be responsible for generating new business, identifying commercial opportunities and developing relationships with B2B clients. This is a hands‑on, proactive sales position where outbound calling, prospecting and building your own pipeline will form a significant part of your day.

You’ll be working in a busy, commercially focused environment with clear expectations around activity levels, sales performance and revenue generation. You’ll need to be resilient, self‑motivated and comfortable with the pressures that come with a demanding sales role.

Benefits

• £30,000 £35,000 basic, depending on relevant experience
• Realistic £50,000+ OTE with uncapped commission
• Hybrid working two days from home once established and consistently achieving targets
• 23 days’ holiday plus bank holidays and your birthday off
• Additional holiday for long service
• Free onsite parking and company pension
• Monthly sales incentives and regular company activities
• Genuine opportunities for career progression

What you’ll be doing

• Proactively generating new business through high levels of outbound cold calling and prospecting
• Identifying potential B2B clients and engaging with key decision-makers
• Working towards demanding sales targets, KPIs and revenue expectations
• Building and maintaining a strong pipeline of new business opportunities
• Confidently presenting commercial opportunities and overcoming objections
• Managing the full sales process, from initial cold call through to closing the sale
• Following up leads consistently and converting opportunities into revenue
• Developing relationships with existing clients to secure repeat business
• Maintaining accurate sales activity and pipeline records
• Building long‑term client relationships and identifying opportunities for further growth

What we’re looking for

You don’t need experience within a particular industry to become a successful Sales Executive, but you will need a strong sales mentality and a genuine appetite for new business development.

We’re particularly interested in candidates who have experience in outbound B2B sales, cold calling or business development and understand the persistence required to achieve results.

Experience within media, advertising, sponsorship, subscriptions, recruitment or other commercially driven B2B sales environments could transfer particularly well, although other sales backgrounds will be considered.

You’ll need to demonstrate:

• Confidence making cold calls and approaching businesses that may not be expecting your call
• A proven ability to work towards and achieve challenging sales targets
• Resilience, determination and the ability to handle rejection without losing motivation
• A proactive, competitive and results-focused approach to sales
• Strong communication, negotiation and objection-handling skills
• The ability to work under pressure in a busy sales environment
• A genuine desire to earn commission and take ownership of your performance

Why join?

Around 70% of the team have been with the company for five years or more, while the current MD has progressed within the business over more than 20 years. It’s an established company that genuinely develops and retains its people.

For someone who enjoys sales, thrives on achieving targets and is prepared to put in the activity required to succeed, there is excellent earning potential and the opportunity to build a long-term career.

The office is based in Hertford, so you’ll need to live within a comfortable commuting distance.

If you’re looking for a Sales Executive position where you hard work and sales success are rewarded, we’d love to hear from you.

INDCORE