Sales Executive

Peter Cooper Motor Group; Chichester; On-site; GBP 22,000 - 32,000; Full time

Job summary

Peter Cooper Motor Group in Chichester is seeking a Sales Executive to engage customers in the showroom, identify needs, and guide them through the selection of new and used vehicles with test drives and feature demonstrations.

You will prepare tailored finance and leasing options, present quotations, and negotiate agreements in line with company policies. You will manage the sales process from enquiry to handover, ensuring a smooth, professional customer experience and accurate documentation.

Qualifications

• Strong showroom customer service and sales skills.
• Clear communication and negotiation abilities for closing deals.
• Valid UK driving license and basic financial literacy for discussing finance options.

Responsibilities

• Greet customers in the showroom and identify their needs, guiding them through new and used vehicle choices.
• Prepare tailored finance and leasing options, present quotations, and negotiate agreements in line with policy.
• Manage the sales process from enquiry to vehicle handover, ensuring accurate documentation and a positive customer experience.
• Follow up leads and existing customers, coordinate with service and finance teams, and achieve individual and team targets.

Skills

Customer service

Sales & negotiation

Communication

Product knowledge

CRM proficiency

Organizational skills

Driving license

Tools

CRM systems

Job description

Company Description

Peter Cooper Motor Group (PCMG) is a long-established, family-run automotive business that has grown significantly since its founding in 1981 in Hedge End, Southampton. Built on a commitment to employing local talent and delivering standout customer care, the group is now a recognized name across Hampshire and West Sussex. PCMG operates multiple franchised showrooms, including Volkswagen and Kia, as well as prestige used car outlets, Bosch service centers, a leasing business, and a Volkswagen Audi Group-approved Paint and Body Centre. The group continues to innovate through services for electric vehicles, such as home and business charging point installations and a specialist Volkswagen Battery Care Centre. With a workforce of over 250 team members and more than 40,000 loyal customers, PCMG offers a stable, growth-oriented environment for automotive professionals.

Role Description

This is a full-time, on-site Sales Executive role based at our Chichester location. The Sales Executive will welcome and engage customers in the showroom, identify their needs, and guide them through the selection of new and used vehicles, including test drives and feature demonstrations. The role includes preparing tailored finance and leasing options, presenting quotations, and negotiating agreements in line with company policies. The Sales Executive will manage the sales process from initial enquiry to vehicle handover, ensuring accurate documentation and a positive customer experience throughout. Daily responsibilities also involve maintaining product knowledge, following up leads and existing customers, coordinating with service and finance teams, and meeting individual and team sales targets.

Qualifications

• Strong customer service and relationship-building skills, with the ability to deliver a professional, friendly experience in a showroom environment.
• Sales and negotiation skills, including experience converting enquiries into sales and achieving or exceeding performance targets.
• Clear verbal and written communication skills, with confident presentation abilities and active listening to understand customer needs.
• Basic financial literacy and comfort discussing vehicle finance, leasing products, and related offerings in a compliant manner.
• Good organizational and time-management skills to handle multiple enquiries, follow-ups, and administrative tasks accurately.
• Proficiency with common digital tools and CRM systems, and the ability to learn dealership and manufacturer platforms.
• Interest in the automotive sector, including evolving technologies such as electric vehicles and charging solutions.
• Previous experience in automotive or retail sales is highly beneficial; a valid UK driving license is required.