Sales and Events Manager

Broadwick; Manchester; On-site; GBP 32,000 - 46,000; Full time

Job summary

Broadwick is seeking a Sales and Events Manager in Manchester to drive the sales strategy across Depot Mayfield, Escape to Freight Island, Star & Garter and White Label. You will handle inquiries, lead on day-to-day sales, and convert opportunities for a diverse calendar of events.

This role reports to the Senior Sales and Events Manager and requires a proven track record in venue sales, strong client relationships, and the ability to collaborate with marketing, operations and finance to meet

Qualifications

• Proven track record of delivering sales targets for complex venues.
• At least 2 years in an event venue sales team or similar.
• Commercial experience selling profitably and negotiating.
• Knowledge of the local venue market and agents.
• Ability to work with clients at all levels.
• Stay calm under pressure and multi-task.
• Collaborate with marketing, brand and venue leaders.
• Excellent numerical and CRM data recording.

Responsibilities

• Deliver and execute sales strategies across Depot Mayfield and partner spaces.
• Manage diary, identify events and new markets, and drive business development.
• Negotiate contracts to meet conversion KPIs and conduct client site visits.
• Coordinate data entry in CRM and maintain high sales operations standards.
• Work with marketing to implement data-driven campaigns and grow brand presence.
• Ensure event invoices are raised and reconciled; manage debt with finance.
• Collaborate with operations to ensure policy compliance across spaces.
• Support team training and development; foster Broadwick values.
• Perform ad hoc duties as required.

Skills

Sales targets

Event venue sales

Commerciality

Venue market knowledge

Client relationships

Work under pressure

Marketing collaboration

Multi-tasking

Commercial acumen

Job description

Role

Sales and Events Manager

Reports into

Senior Sales and Events Manager

Location

Depot Mayfield, Manchester

Contract Type

Full Time, Permanent (42.5 hours per week)

Contract Length

14 months (Maternity Cover)

Who we are

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences. We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, Drumsheds London, Exhibition White City and Magazine London. Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

About the Spaces

This position will be working across Depot Mayfield, Escape to Freight Island, Star & Garter and our latest venue opening, White Label. Through these spaces, we host a diverse mix of brand and corporate events, ticketed culture and filming.

What we're looking for

We're looking for a talented Sales and Event Manager to deliver and execute our sales strategy in collaboration with the Senior Sales and Events Manager and Spaces Director. This person will lead on the day to day handling and conversion of incoming enquiries while executing sales strategies for growth across their spaces. They will be accountable for the sales performance targets and KPI’s for their spaces.

What you'll be responsible for

Sales

Successfully delivering the sales strategies with the support of the sales team including: diary management. identifying new events, opportunities, and markets. data recording via CRM software. business development and proactive sales. relationship management. marketing initiatives. Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business. Ensuring the highest standards of sales operations for the space are met. Working with the line manager and Spaces & Stories to deliver proactive sales strategies and tactics that best support the long and short term sales performance of the space. Confidently negotiate contracts in order to meet conversion KPI's. Carrying out site visits with clients at every opportunity, accurately explaining the space and options for various events, including our suppliers, as well as logistics relating to install and derig.

Marketing

Working with the Senior Sales and Events Manager, Spaces Director, central Marketing team and other space leaders to deliver data and evidence based marketing strategies across the space. Ensuring marketing strategies are delivered and targets and that KPIs are constantly monitored based on metrics adopted across the business. Ensuring the highest standard of marketing operations. Ensuring you act as brand guardian and grow the brands across your space as agreed with the brand team.

Finance

Ensuring compliance with Broadwick group policies, procedures and metrics across the space. Raising event invoices when required, pre and post event, including chasing late invoices/debt management. Working alongside the operations team to ensure all events are fully reconciled within 2 weeks post event. Providing reports to the line manager when required. Educating your team in sales when required, ensuring they fully understand the expected standards and their role in delivering them.

Operations

Working with the operations team to ensure compliance with Broadwick group policies, procedures and metrics across the spaces.

Team

Communicating your training needs and actively participating in your own development in line with the line manager's expectations. Creating a work environment that aligns with Broadwick values and principles.

Other

Carrying out ad hoc duties when required to.

You’ll need to have

• A proven track record of delivering on sales targets and KPI's for complex, multifaceted venues.
• At least 2 years of experience working within an event venue sales team or similar.
• Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies.
• Demonstrable knowledge of the local venue market and key venue finding agents.
• Ability to work with clients on all levels and with all areas of the business.
• With a specific ability to stay calm and focused under pressure.
• Strong understanding of how to intelligently collaborate with marketing, brand and venue leaders to deliver evidence based marketing strategies.
• Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking.
• Exceptional commercial acumen demons