Sales Director - Retail

Andrews Recruitment Group; Chelmsford; On-site; GBP 120,000 - 180,000; Full time

Job summary

Andrews Recruitment Group is seeking a commercially driven Sales Director to lead growth across a retail-focused business, developing major customer relationships and shaping the next phase of commercial growth.

This senior role combines strategic thinking with a hands-on approach, owning the sales strategy, leading negotiations with senior decision-makers and building a strong pipeline while collaborating with production and operations to maximise margin and profitability.

Qualifications

• Significant senior sales or commercial leadership experience.
• Proven track record of winning and growing major accounts.
• Experience selling into retail or closely related markets.
• Excellent negotiation and stakeholder-management skills.
• Commercially astute with strong understanding of margin and profitability.
• Strategic thinker who is hands-on.
• Strong communication and presentation skills.

Responsibilities

• Develop and grow major customer relationships
• Identify and convert new business opportunities
• Build a strong and sustainable sales pipeline
• Lead commercial negotiations with senior decision-makers
• Work closely with operational, production and commercial teams
• Analyse market trends, competitors and emerging opportunities
• Provide accurate forecasting and commercial reporting
• Lead, coach and develop the sales function
• Support pricing, margin and commercial decision-making

Job description

Are you an experienced Sales Director or senior commercial leader with a strong background in retail, FMCG, consumer products, point-of-sale, display, manufacturing or a similar customer-led environment?

We are recruiting for a commercially driven Sales Director to lead growth across a retail-focused business, developing major customer relationships, building new opportunities and helping shape the next phase of commercial growth.

This is a senior role for someone who combines strategic thinking with a genuine appetite for winning business.

The Role

• Develop and grow major customer relationships
• Identify and convert new business opportunities
• Build a strong and sustainable sales pipeline
• Lead commercial negotiations with senior decision-makers
• Work closely with operational, production and commercial teams
• Analyse market trends, competitors and emerging opportunities
• Provide accurate forecasting and commercial reporting
• Lead, coach and develop the sales function
• Support pricing, margin and commercial decision-making

What We’re Looking For

• Significant senior sales or commercial leadership experience
• Strong track record of winning and growing major accounts
• Experience selling into retail or closely related markets
• Excellent negotiation and stakeholder-management skills
• Commercially astute with strong understanding of margin and profitability
• Strategic thinker who is equally comfortable being hands‑on
• Strong communication and presentation skills

This is an excellent opportunity for an ambitious commercial leader looking for real ownership and influence within a growing business.