Sales Controller - FMCG

Vertical Advantage; Croydon; On-site; GBP 90,000 - 130,000; Full time

Job summary

A leading distribution business in the UK seeks a Senior Commercial Leader to head a critical division. You will be responsible for delivering commercial strategy, leading a performance-driven team, and managing key relationships. The ideal candidate has a proven record in an FMCG or B2B context, strong commercial instincts, and will drive strategy execution and revenue growth in a dynamic environment. This opportunity offers a chance to make a significant impact in a multinational company with growth ambitions.

Qualifications

• Proven experience leading revenue-driving teams in an FMCG or B2B environment.
• Strong commercial instincts with a track record of delivering growth.
• Confident working with numbers, forecasts, and performance metrics.

Responsibilities

• Own and deliver commercial strategy and revenue targets.
• Lead, coach, and develop a high-performing commercial team.
• Drive new business, pipeline growth, and strategic projects.
• Manage senior customer and partner relationships and cross-functional initiatives.
• Use data and insights to inform commercial decisions and performance metrics.
• Represent the business at industry events and customer meetings.

Skills

Team leadership

Commercial strategy

Revenue growth

Relationship management

Data-driven decision making

Job description

We’re partnering with a high-growth, FMCG / B2B distribution business to hire a Commercial Leadership role heading up a critical UK division.

This is a senior commercial leadership role, ideal for someone who thrives in a hands-on, performance-driven environment, enjoys building and leading teams, and is motivated by driving sustainable revenue growth.

The Role:

You’ll have full responsibility for commercial performance, leading a team of Account Managers and working closely with product, marketing, technical and customer support functions. You’ll shape and execute strategy, develop key customer and supplier relationships, and identify new growth opportunities.

Key responsibilities include:

• Owning and delivering commercial strategy and revenue targets
• Leading, coaching and developing a high-performing commercial team
• Driving new business, pipeline growth and strategic projects
• Managing senior customer and partner relationships
• Using data and insight to inform commercial decision-making
• Collaborating cross-functionally to align sales, marketing and product initiatives
• Representing the business at industry events and customer meetings

About You

• Proven experience leading revenue-driving teams in an FMCG, B2B or distribution-led environment
• Strong commercial instincts with a track record of delivering growth
• Confident working with numbers, forecasts and performance metrics
• A natural leader with presence, energy and the ability to influence
• Comfortable in an office-based role with regular external travel

This is a great opportunity to join a well-established, multinational business with clear growth ambitions, where you can genuinely shape strategy and make an impact.