Sales Director - Consumer Goods

Vertical Advantage; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading wellness brand in the UK is looking for a Sales Director to drive retail growth and strategy across national and international markets. This role requires a dynamic leader with experience in retail sales and a passion for sustainability. Responsibilities include developing sales plans, managing partner relationships, and ensuring product availability. Ideal candidates will have a strong track record in retail leadership and demonstrate excellent negotiation skills.

Qualifications

• Strong track record in retail sales leadership, ideally within FMCG or sustainability-led brands.
• Experience scaling retail from early-stage or high-growth environments.
• Strong commercial mindset with strategic and hands-on capabilities.
• Excellent relationship-building and negotiation skills.
• Data-driven, analytical, and results-oriented.

Responsibilities

• Develop and implement a strategic retail sales plan.
• Identify key retail opportunities across national chains and independents.
• Build and manage distributor relationships.
• Define pricing, promotional, and distribution strategies.
• Monitor performance, sell-through, and inventory.

Skills

Retail sales leadership

Relationship-building

Negotiation skills

Data-driven analysis

Sustainability passion

Job description

Our client is one of the UK’s fastest-growing wellness brands, operating at the forefront of innovation across two key verticals. With a focus on clean, sustainable alternatives and a bold, quality-driven approach, they are redefining how consumers engage with wellness and scent.

This is a brand with purpose, driven by values of ownership, excellence, and long-term impact.

Role

We are partnering with this high-growth brand to appoint a Sales Director to lead and scale their retail footprint across the UK and international markets. This is a high-impact, senior-level opportunity for a commercially-minded leader to shape retail strategy, drive key partnerships, and deliver sustainable revenue growth.

You’ll be instrumental taking this brand’s retail presence to the next level—from strategy development and partner negotiations to long-term account growth and team collaboration.

Key Responsibilities

• Develop and implement a strategic retail sales plan to accelerate growth and brand visibility.
• Identify key retail opportunities across national chains, independents, and specialist retailers.
• Build and manage distributor relationships in priority markets.
• Define pricing, promotional, and distribution strategies to support commercial goals.
• Collaborate with leadership on market entry and growth plans in both domestic and international regions.

Business Development & Account Management

• Pitch and secure listings with major UK and international retail partners.
• Build strong, productive relationships with buyers and distributors.
• Lead on merchandising and in-store positioning to maximise brand presence.
• Manage the full sales life-cycle, from lead generation to on-boarding and long-term account development.
• Own and exceed revenue targets across the retail channel.
• Monitor performance, sell-through, and inventory, working closely with operations.
• Analyse data and trends to identify opportunities and optimise strategy.
• Define and track KPIs to ensure consistent and scalable growth.

Cross-Functional Collaboration

• Partner with marketing to support retail campaigns, POS, and in-store activations.
• Work closely with supply chain to ensure product availability and partner satisfaction.
• Act as a strategic link between commercial, operations, and brand functions.

Requirements

• Strong track record in retail sales leadership, ideally within FMCG, consumer goods, or sustainability-led brands.
• Experience scaling retail from early-stage or high-growth environments.
• Strong commercial mindset with both strategic and hands-on capabilities.
• Excellent relationship-building and negotiation skills.
• Data-driven, analytical, and results-oriented.
• Passionate about sustainability and delivering purpose-led growth.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales
• Business Development
• Strategy/Planning

Industries

• Consumer Services
• Retail Health and Personal Care Products
• Food and Beverage Retail