Sales Director - Large-Group Events Growth (UK)

Lane7; Manchester; Hybrid; GBP 60,000 - 69,000; Full time

Benefits offered by this job

Salary £60,000

Performance bonus

28 days holiday

Private health insurance

Pension

Free bowling

Food & drink discount

Team social activities

Awards party

Cycle2Work

Refer a friend

Job summary

Lane7 in the United Kingdom is seeking a Sales Director to own the strategy and delivery of corporate and large-group sales across the Group, with regular venue travel. You’ll build a proactive enquiry engine with Marketing and lead the Call Centre, using automation to simplify guest buying and sales.

The role is highly commercial, data-driven and hands-on, requiring leadership across central and venue teams to drive revenue growth and profitable bookings.

Qualifications

• Proven track record leading multi-site or multi-channel sales teams.
• Success improving enquiry conversion through coaching and processes.
• Experience generating inbound and proactive outbound demand, incl. local business development.
• Commercial experience with agency or third-party sales channels.
• Strong digital literacy with CRM, booking, telephony, automation and reporting systems.
• Confident analytical and forecasting skills to turn data into action.
• Excellent communication and stakeholder-management abilities.

Responsibilities

• Own and deliver the Group sales strategy, revenue plan and channel targets for corporate events and large B2C occasions.
• Drive growth in corporate, birthday, stag, hen and other large bookings with focus on revenue and margin.
• Collaborate with Marketing to create a reliable flow of qualified enquiries and align campaigns.

Skills

Leadership

Coaching

Demand generation

Agency channels

CRM & automation

Forecasting

Communication

Tools

CRM systems

Booking system

Telephony systems

Automation tools

Job description

Lane7 in the United Kingdom is seeking a Sales Director to own the strategy and delivery of corporate and large-group sales across the Group, with regular venue travel. You’ll build a proactive enquiry engine with Marketing and lead the Call Centre, using automation to simplify guest buying and sales.

The role is highly commercial, data-driven and hands-on, requiring leadership across central and venue teams to drive revenue growth and profitable bookings.