UK Sales Director: Multi-Venue Growth & Strategy

Lane7; Birmingham; On-site; GBP 54,000 - 66,000; Full time

Benefits offered by this job

28 days holiday per year

Private Health insurance & benefits

Company pension contribution

Free bowling and activities for you

25% off food and drink

Team social calendar

Annual team awards party

Cycle2Work scheme

Refer a friend scheme

Job summary

Lane7 is seeking a Sales Director to own the strategy and delivery of corporate and large-group sales across the UK, with regular venue travel. The role leads the Call Centre, coaching teams and optimizing the guest booking journey.

You will drive revenue growth, collaborate with Marketing on demand generation, and develop national and local account plans to convert relationships into repeat business. Salary £60,000 with bonus and benefits.

Qualifications

• A strong record of leading multi-site or multi-channel sales teams and delivering material revenue growth against target.
• Demonstrable success improving enquiry conversion through coaching, process design, data and performance management.
• Experience generating inbound and outbound demand, including local business development and account management.
• Commercial experience of agency or third-party sales channels and an understanding of channel margin.
• Strong digital literacy, including practical knowledge of CRM, booking, telephony, automation and performance-reporting systems.
• Analytical and forecasting skills with data-driven decision making.
• Engaging leader and coach who sets high standards and inspires teams.
• Excellent communication, negotiation and stakeholder-management skills.

Responsibilities

• Own and deliver the Group sales strategy and revenue targets for corporate events and large-group bookings.
• Grow corporate and large-group bookings with focus on revenue, margin and repeat business.
• Collaborate with Marketing to generate qualified enquiries and align campaigns.
• Lead and coach the sales team to improve enquiry response, discovery, proposals and conversions.
• Set speed-to-lead, pipeline hygiene, and revenue per enquiry targets.
• Run a structured sales cadence with daily priorities and weekly reviews.
• Develop playbooks and training across central and venue teams.
• Proactively network with guests, employers and partners for new opportunities.
• Manage third-party agencies and partnerships for scalable reach.
• Develop national and local account plans to convert relationships into repeat revenue.

Skills

Leadership

Sales strategy

Coaching

Forecasting

Negotiation

Communication

Stakeholder management

Analytical thinking

Tools

CRM

Booking system

Telephony

Automation tools

Performance reporting

Job description

Lane7 is seeking a Sales Director to own the strategy and delivery of corporate and large-group sales across the UK, with regular venue travel. The role leads the Call Centre, coaching teams and optimizing the guest booking journey.

You will drive revenue growth, collaborate with Marketing on demand generation, and develop national and local account plans to convert relationships into repeat business. Salary £60,000 with bonus and benefits.