Sales Director – UK-wide Growth & Partnerships

Lane7; Manchester; On-site; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Salary - £60,000

Performance bonus (50%)

28 days holiday per year (+1 per year,

Private Health insurance

Company pension contribution

Free bowling and activities for you &

25% off food and drink

Social activities throughout the year

Annual team awards party

Cycle2Work scheme

Refer a friend scheme

Job summary

Lane7 is seeking a Sales Director to own the strategy and delivery of corporate and large-group sales across the UK. You will lead a high-performance team, optimise the guest booking journey, and align with Marketing to drive qualified enquiries and revenue growth across venues.

The role blends strategic leadership with hands-on coaching, data-driven decision making and strong stakeholder management. A highly visible senior role with travel to venues across the UK.

Qualifications

• Experience leading multi-site or multi-channel sales teams.
• Proven ability to coach and improve enquiry conversion.
• Experience with inbound and proactive outbound demand.
• Familiarity with agency or third-party sales channels.
• Strong digital literacy with CRM, booking, telephony, automation and reporting.
• Analytical forecasting skills and data-driven decision making.

Responsibilities

• Own and deliver the Group sales strategy, annual revenue plan and channel targets for corporate events and large-group bookings.
• Drive growth in corporate and large-group bookings with focus on revenue, margin and repeat business.
• Collaborate with Marketing to create qualified enquiry flow and align campaigns to priorities.
• Lead, coach and develop the sales team; set expectations for speed to lead and conversion.
• Run a cadence of pipeline reviews, coaching and one-to-ones across central and venue teams.
• Develop national/local account plans and partnerships with agencies and intermediaries.
• Work with Commercial, Marketing and Operations to create profitable packages for events.

Skills

Sales leadership

Coaching

Channel management

CRM proficiency

Forecasting & analytics

Negotiation

Strategic planning

Cross-functional collaboration

Tools

CRM systems

Booking systems

Telephony systems

Automation tools

Performance dashboards

Job description

Lane7 is seeking a Sales Director to own the strategy and delivery of corporate and large-group sales across the UK. You will lead a high-performance team, optimise the guest booking journey, and align with Marketing to drive qualified enquiries and revenue growth across venues.

The role blends strategic leadership with hands-on coaching, data-driven decision making and strong stakeholder management. A highly visible senior role with travel to venues across the UK.