Sales Director

Propel; Wokingham; Hybrid; GBP 90,000 - 170,000; Full time

Job summary

Propel is seeking an experienced Sales Director to lead a high-performing B2B SaaS sales function across new business and existing customers. This hands-on leadership role focuses on driving revenue, building a data-driven culture, and shaping the sales process.

You will own pipeline, forecasting, and KPI reporting, while collaborating with Marketing, Customer Success and the senior leadership team. Hybrid work in the UK with a competitive package.

Qualifications

• Proven experience leading a target-driven B2B sales team.
• Strong track record of delivering revenue targets.
• Data-driven approach to sales leadership and forecasting.
• Experience with high-volume/high-velocity sales environments.
• Proficiency with CRM and forecasting tools.

Responsibilities

• Lead, coach and develop a high-performing sales team.
• Own sales performance against targets across new and existing customers.
• Own pipeline management, forecasting and reporting.
• Drive new business growth and expand existing accounts.
• Collaborate with Marketing, Customer Success and SLT.

Skills

Leadership

Target-driven

Data-driven

Coaching

CRM & Forecasting

Pipeline management

SaaS / Tech experience

Tools

Salesforce

Job description

I’m partnering with an established, high-growth B2B SaaS business that is looking for an experienced Sales Director to lead and develop a high-performing sales function.

This is a hands-on leadership role for someone who loves the numbers, understands what drives sales performance and knows how to get the best out of a team.

You’ll take ownership of sales performance across both new business and existing customers, working closely with the senior leadership team to drive the next stage of growth.

The role:

• Lead, coach and develop a team of sales professionals
• Own sales performance against monthly, quarterly and annual targets
• Drive both new customer acquisition and growth across existing accounts
• Build a high-performance culture with clear KPIs and accountability
• Own pipeline management, forecasting and performance reporting
• Use data to identify opportunities and address performance gaps
• Continuously improve sales processes, conversion and productivity
• Work closely with Marketing, Customer Success and senior leadership

What I’m looking for:

• Proven experience leading a target-driven B2B sales team
• A strong track record of delivering against revenue targets
• A genuinely data-driven approach to sales leadership
• Strong coaching and people-management experience
• Experience working in a high-volume / high-velocity sales environment
• Confidence with CRM, forecasting and pipeline management
• SaaS or technology experience would be highly desirable
• Experience selling into SMEs would be a real advantage

This is a brilliant opportunity for someone who wants to have a genuine impact on how a sales function operates and performs, with the autonomy to develop the people, processes and structure needed to take the team to the next level.

Hybrid – UK

Competitive salary + package