Sales Director

phs Group plc; Warrington; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Company car or car allowance

Virtual GP for you and household

Buy/sell holiday scheme

Employee discounts

Job summary

phs Compliance seeks a commercially driven Sales Director to lead its national sales function, strengthen customer relationships and shape the next growth phase. You will set the national sales strategy, build a high-performing team, and own pipeline health, with accountability for profitability and forecast accuracy.

The role requires leading complex bids, optimizing pricing and discount authority, and leveraging CRM data to drive decisions.

Qualifications

• Proven track record of setting and delivering sales strategy in a senior B2B role.
• Experience in service-led markets such as business services, facilities management or engineering.
• Evidence of profitable growth, better margins and a healthy pipeline.
• Strong judgement on pricing, bid strategy, negotiation and contracts.

Responsibilities

• Set and deliver national sales strategy and annual plan.
• Lead a high-performing national sales team with clear expectations.
• Strengthen executive-level customer relationships for growth and retention.
• Own pipeline health, CRM discipline and forecast accuracy.
• Lead major bids and complex multi-stakeholder negotiations.
• Identify cross-sell opportunities within phs Compliance and the wider group.
• Champion end-to-end customer experience and drive improvements.
• Use market intelligence and marketing activity to strengthen lead generation.

Skills

Sales leadership

Strategy development

Go-to-market planning

Negotiation

Bid management

Account management

Coaching & development

CRM & forecasting

Data-driven decision making

Executive stakeholder engagement

Tools

CRM systems

Forecasting tools

Data analytics tools

Job description

Sales Director forphs Compliance

NationalRole

Competitive Salary + Bonus

Are you a commercially driven sales leader who can turn strategy into sustainable, profitable growth? phs Compliance is looking for a Sales Director to lead its national sales function, strengthen customer relationships and shape the next phase of growth across the business.

The Sales Director role at phs Compliance will involve:

• Setting and delivering the national sales strategy and annual plan, creating sustainable and profitable year-on-year growth across new business and existing accounts.
• Ensuring the sales structure, territories, roles, incentives and support functions provide strong market coverage and align with the business strategy.
• Translating business priorities into clear sector propositions and focused sales plans.
• Building, leading and developing a high-performing national sales team through clear expectations, coaching, performance insight and accountability.
• Strengthening strategic account planning and executive-level customer relationships to improve retention, account growth and long-term value.
• Owning pipeline health, CRM discipline and forecast accuracy, using data to identify risks and opportunities early.
• Personally leading or sponsoring major bids, strategic negotiations and complex, multi-stakeholder sales processes.
• Identifying cross-sell and upsell opportunities within phs Compliance and across phs Group.
• Protecting margin through effective pricing, discount and authority frameworks, and ensuring commercial risks are understood before commitment.
• Championing the end-to-end customer experience and using customer insight, including NPS, to drive measurable improvement.
• Using market intelligence, digital channels and focused marketing activity to strengthen lead generation, customer engagement and sales effectiveness.

The ideal candidate for the Sales Director role will have:

• A strong track record of setting and delivering sales strategy in a senior B2B sales leadership role.
• Experience within business services, technical services, facilities management, engineering or another relevant service-led market.
• Evidence of delivering profitable growth, improving margin and building a healthy, predictable pipeline.
• Strong commercial judgement across go-to-market strategy, pricing, bid strategy, negotiation and contract risk.
• Experience of leading and developing sales teams through clear expectations, coaching, performance data and accountability.
• Experience of personally leading complex bids, strategic negotiations and multi-stakeholder sales processes.
• Confidence using CRM, forecasting, market and customer data to challenge assumptions and focus resources.
• The credibility to build senior customer relationships and influence effectively across a leadership team.
• A clear, accountable leadership style, with the integrity and judgement to address difficult issues constructively and follow through on commitments.

Key measures of success will include:

• Profitable sales growth across revenue, order intake and gross margin.
• Customer retention, account growth and customer satisfaction, including NPS.
• Pipeline coverage, conversion, sales cycle and forecast accuracy.
• Pricing quality, discount discipline and adherence to authority levels.
• The quality and risk profile of commercial contracts.

In return for your commitment and expertise, you will get:

• Competitive Salary
• Company car or car allowance
• Virtual GP for you and your household
• Buy and sell holiday scheme
• Amazing employee discounts with major supermarkets and retailers with ‘phs Perks’
• Training to expand your skills. We offer accredited ILM training through external and in-house training
• Apprenticeship opportunities
• 25 days holiday plus bank holidays (31 days in total) plus a Buy / Sell holiday scheme
• Free Parking onsite so no parking costs
• Other benefits such as improved parental and paternity leave, a 24-hour wellbeing helpline, cycle to work scheme, pension scheme, life assurance and more…

About phs Compliance:

phs Compliance is one of the UK’s leading providers of statutory electrical and fire safety testing services, with revenue of approximately £30m and more than 500 colleagues, including around 400 technicians and engineers. The business supports customers across facilities management, commercial property, retail, hospitality, leisure, emergency services, the NHS, defence, data centres, local authorities, education and central government.

phs Compliance delivers essential workplace compliance and building engineering services where safety, service quality and reliability matter. The business continues to invest in innovation, technology and sustainable services, including electric vehicle charging solutions.

At phs, we pride ourselves on our diverse workforce and on creating an inclusive environment for all our colleagues. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination.