Sales Director

Apex Resource Management; Warmington CP; On-site; GBP 100,000 - 130,000; Full time

Job summary

A leading luxury campervan company in the UK seeks a Sales Director to drive sales strategy and growth. You will lead multi-site teams, optimize pricing strategies, and ensure exceptional customer experiences. The ideal candidate has proven leadership experience and expertise in sales strategy, with a competitive salary of around £100,000 plus bonuses. Join a fast-growing brand and shape its future direction.

Benefits

Circa £100,000 base + bonus (OTE £130,000)

33 days' holiday with extended Christmas break

5-day working week with time off in lieu for weekends

Qualifications

• Proven success leading multi-site sales teams.
• Expertise in sales strategy, pricing, and margin optimisation.
• Strong commercial and analytical skills.
• An inspiring, resilient, and forward-thinking leadership style.

Responsibilities

• Lead, coach, and grow a high-performing General Sales Manager team across multiple sites.
• Design and refine sales processes to shorten cycles, boost conversions, and maximise results.
• Own pricing strategy and competitor analysis.
• Oversee the full customer journey from promotions to loyalty.
• Drive accurate forecasting and smart stocking strategies.
• Shape the five-year vision alongside the Senior Leadership Team.

Skills

Leadership

Sales strategy

Pricing optimization

Commercial skills

Analytical skills

Job description

Overview

Location: Warmington (HQ) with travel to Newcastle & Sutton. Contract: Permanent, Full-time. Salary: circa £100,000 + Bonus (OTE £130,000).

Accelerate growth. Inspire adventure. Lead the future of luxury campervans and drive sales strategies that shape the road ahead as the Sales Director!

Join a renowned name that is redefining automotive camping luxury, creating bespoke campervans and motorhomes that take customers anywhere they dream of going. With big growth ahead, they\'re seeking a visionary Sales Director to take the wheel and steer sales to new heights.

Your role as the Sales Director

From HQ in Oxfordshire, you\'ll shape and deliver the sales strategy across multiple sites. Reporting directly to the CEO, you\'ll inspire teams, streamline processes, optimise pricing, and deliver unforgettable customer experiences. Most importantly, you\'ll fuel rapid growth while shaping the company\'s future retail network.

Responsibilities

• Leadership: Lead, coach, and grow a high-performing General Sales Manager team across multiple sites.
• Sales Process: Design and refine sales processes to shorten cycles, boost conversions, and maximise results.
• Pricing & Customer Strategy: Own pricing strategy and competitor analysis, delivering customer-focused approaches that balance value with margin growth.
• Customer Journey: Oversee the full customer journey — from promotions and “Try Before You Buy” through to handover, aftercare, and loyalty.
• Stocking & Forecasting: Drive accurate forecasting and smart stocking strategies aligned with business growth.
• Strategic Growth: Shape the five-year vision alongside the Senior Leadership Team, including retail expansion and dealer programme development.

What You\'ll Bring to the Sales Director position

• Proven success leading multi-site sales teams.
• Expertise in sales strategy, pricing, and margin optimisation.
• Strong commercial and analytical skills.
• An inspiring, resilient, and forward-thinking leadership style.

Why This Role?

Circa £100,000 base + bonus (OTE £130,000)

33 days\' holiday with extended Christmas break

5-day working week with time off in lieu if working weekend

A chance to lead sales for one of the most exciting, fast-growing brands in the sector.

How to apply

Ready to take the wheel and accelerate growth? To show your interest in this role please Apply Now with a copy of your CV. Should you be successfully shortlisted a member of our Team will contact you to discuss the role in more detail. All applications are treated in the strictest confidence