Sales Director

First Point Group

Swindon

On-site

GBP 75,000 - 100,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

A leading provider of payment solutions is seeking a Sales Director in Swindon, England. This mid-senior level role focuses on strategic leadership, generating new business within the retail and hospitality sectors, and maximizing profit margins. Candidates must have substantial experience in B2B sales leadership with a proven track record of revenue growth. A competitive salary and exciting growth potential are offered in this full-time position.

Qualifications

Senior-level B2B sales leadership in payments, fintech, or high-growth SaaS.
Demonstrable track record of substantial revenue and client base growth.
Deep understanding of PSPs, ISVs, and APM markets.

Responsibilities

Generate and cultivate high-value relationships with merchants.
Manage all tender processes to secure new business.
Lead the sales process from lead generation to closure.
Prepare and deliver customized proposals.
Monitor market trends and represent the company at events.

Skills

B2B sales leadership

Negotiation skills

Strategic planning

Excellent communication

Analytical mindset

Tools

CRM software (Zendesk Sell)

Office 365 applications

Job description

Overview

First Point Group has an exciting opportunity for a Sales Director with a track record of selling to merchants (retail / hospitality / corporate) in relation to Payment Solutions from a PSP (Payment Service Provider) / ISV (Independent Software Vendor) or APM (Alternative Payments Method) background. The successful candidate must have senior-level B2B sales leadership experience in payments, fintech, or high-growth SaaS in relation to payments; a demonstrable track record of substantial revenue and client base growth; and a deep understanding of PSPs, ISVs, and APM markets.

This is an Individual Contributor role for a hunter that can generate new business; prior experience of New Logo wins within the retail and/or hospitality sector is essential for success.

What’s in it for you?

Our client is a leading provider of end-to-end payment solutions (hardware & software) for the hospitality and retail sectors including mainstream sporting event stadiums. Their solution is trialled, tested and already currently deployed amongst some of the UK’s most renowned venues – you may have already interacted with their product as a consumer!

PLEASE NOTE – sponsorship cannot be provided. Candidates must live in the UK with valid rights to work.

Job Description

We pride ourselves on delivering best-in-class payment solutions tailored to the needs of every business. Our expertise and experience in enabling universal payment services help reduce checkout queues, improve operational efficiency, save costs, and enhance customer satisfaction with fast and efficient payment experiences. We act as a true extension of our clients’ financial and technical teams.

Our Beliefs

We are centred on integrity, innovation, and customer-centricity. We are committed to providing reliable, secure, and user-friendly payment solutions that empower businesses to thrive. Our approach is based on building lasting relationships by understanding each client’s unique needs and delivering tailored services that drive growth and success. Our dedication to excellence is reflected in everything we do, from our cutting-edge technology to our proactive customer support.

The Mission

The Sales Director position is a pivotal role within the Senior Management Team. The role focuses on strategic leadership and is primarily responsible for generating leads, converting sales, and maximising profit margins. You will strengthen market presence, drive growth, and deliver outstanding financial returns.

Responsibilities

Generate and cultivate high-value relationships with merchants, customers, and stakeholders aligned with strategic business objectives.
Own and manage all tender processes, effectively negotiating to secure new business and retain existing clients.
Lead the sales process end-to-end, from lead generation to closure.
Prepare and deliver compelling, customised proposals that clearly articulate client-specific benefits aligned with strategic sales objectives.
Identify and pursue strategic opportunities to enhance profit margins and exceed targeted ROI.
Proactively monitor market trends, competitors, and payment industry insights.
Represent the company at industry events and client meetings within the UK and occasionally internationally.
Collaborate with the Marketing team to enhance brand visibility and generate qualified leads.
Maintain robust client relationships, ensuring solutions evolve to meet ongoing client requirements.
Meet defined sales targets, revenue growth, and margin improvements.
Utilise CRM software (e.g., Zendesk Sell) and analytics tools for sales management and effectiveness.

Experience / Qualifications

Senior-level B2B sales leadership in payments, fintech, or high-growth SaaS.
Demonstrable track record of substantial revenue and client base growth.
Deep understanding of PSPs, ISVs, and APM markets.
Ability to articulate detailed value propositions effectively.
Strong strategic planning and negotiation skills.
Excellent communication, presentation, and influencing abilities.
Analytical mindset, capable of strategic sales execution.
Proven leadership skills with the ability to build a high-performing sales team.
ICT literate, proficient in Office 365 applications and analytical tools.

Seniority level