Sales Director

James Adams; England; Hybrid; GBP 120,000; Full time

Job summary

Join a leading UK-based VAR as a Sales Director focused on Data Centre & AI. Drive growth by shaping sales strategies, building client relationships, and leading a high-performing team. This role offers a competitive salary, substantial bonus, and the flexibility of hybrid working.

Benefits

Car Allowance

Benefits

Flexible working arrangements

Qualifications

• Proven experience in a Sales Director role within VAR or IT solutions sector.
• Strong relationships with Tier 1 vendors.
• Ability to engage with C-level clients.

Responsibilities

• Own and deliver the Data Centre & AI sales strategy.
• Lead and inspire a team of sales professionals.
• Engage with clients on Data Centre modernization and AI transformation.

Skills

Sales Leadership

Commercial Acumen

Client Engagement

Team Development

Negotiation

Job description

Sales Director (Data Centre & AI)

Hybrid — Based in Bracknell (hybrid)

Permanent | Up to £120,000 + £220,000 + Car Allowance + Benefits

️️ James Adams Recruitment | On behalf of a leading UK-based Value-Added Reseller (VAR)

The Opportunity

James Adams is delighted to be supporting a major UK-based VAR as they expand their leadership team within their thriving Data Centre & AI division .

We are seeking a highly experienced and strategic Data Centre & AI Sales Director to drive growth across this critical business unit. This is a fantastic opportunity to join an established and fast-growing organisation with deep partnerships across key Tier 1 vendors, including Dell, HPE, IBM, Cisco, NetApp, Pure Storage, and Lenovo .

You will play a pivotal role in shaping and executing the sales strategy, building client relationships, and leading a high-performing team to deliver exceptional outcomes for enterprise customers.

Key Responsibilities

Own and deliver the Data Centre & AI sales strategy aligned to business objectives and market opportunities. Lead, coach, and inspire a growing team of sales professionals focused on Data Centre solutions, AI, and emerging technologies. Build and deepen relationships with Tier 1 vendors (Dell, HPE, IBM, Cisco, NetApp, Pure Storage, Lenovo) to drive joint go-to-market success. Engage and consult with Enterprise, Mid-Market, and Public Sector clients on their Data Centre modernisation and AI transformation journeys. Develop and manage pipeline, forecasts, and performance metrics, reporting directly into the Commercial Leadership Team. Stay at the forefront of industry trends across AI, Edge, Hybrid Cloud, Hyperconverged Infrastructure, Storage, and Networking. Represent the company at industry events, partner forums, and client meetings to raise brand profile and drive new business.

What We’re Looking For

Proven experience in a Sales Director or equivalent leadership role within VAR, IT reseller, or IT solutions & services sector . In-depth knowledge of Data Centre, Hybrid Cloud, AI, and Emerging Technologies . Strong existing relationships or proven track record working with Tier 1 vendors (Dell, HPE, IBM, Cisco, NetApp, Pure Storage, Lenovo). Strong leadership and team development skills — able to build, scale, and inspire high-performing teams. Excellent commercial acumen with a strategic mindset. Ability to engage confidently with C-level clients and vendor stakeholders . Passion for innovation and delivering client outcomes.

Why Join?

Join an ambitious and fast-growing VAR with deep vendor partnerships and an enviable client base. Opportunity to lead and shape a key strategic business unit within the company. Excellent earning potential with competitive salary, bonus, car allowance, and benefits . Hybrid working with HQ in Bracknell and flexible arrangements. Supportive leadership team and a positive, collaborative culture.

Ready to take the next step?

If you are a commercially astute and passionate Sales Leader looking to make an impact in the Data Centre & AI space , we’d love to hear from you.