Sales Development Representative (SDR)

Log my Care; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading company in care software is seeking a passionate Sales Development Representative (SDR) to drive new sales opportunities. In this hybrid role based in London, you will engage with decision-makers in the care sector, helping them embrace innovative solutions. This position offers a competitive salary and ample opportunities for career growth in a mission-driven environment.

Qualifications

• At least 1 year of experience in an outbound SDR or sales role.
• Proven track record of success in hitting targets.
• Previous experience in a small, fast-growing team.

Responsibilities

• Own the full spectrum of outbound activities to generate SQLs.
• Qualify leads through multi-channel outreach.
• Collaborate with Account Executives to optimize sales processes.

Skills

Excellent communication skills

Lead generation

Sales techniques

Tools

Hubspot

LinkedIn Sales Navigator

Reachdesk

Job description

About us

Log my Care is one of the fastest-growing Care Software scale-ups in the UK, having quadrupled our customer base since 2020. Backed by Mercia Ventures, our mission is to continue thedigitisation the social care sector (care homes and home care agencies) and help hundreds of thousands of carers to provide a better quality of care to the UK’s most vulnerable people. We’re passionate about changing the care managementlandscape with our cutting edgemobile App and Web-based platform that make delivering care far, far easier for hard-working carers.

The role

We are looking for a passionate and customer-centricSales Development Representative (SDR) to join our motivated Sales team at Log My Care. In this role, you’ll be evangelising our continually evolving SaaS product to decision-makers in the care sector, helping providers tackle fundamental challenges with our intuitivesolutions.

Salary Range: £30K - £40K Base +Commission

Location: This role is based in London, and we work hybrid. Our mandatory in-office days are currentlyWednesdays & Fridays.

As an SDR you will:

• Own the full spectrum of outbound activities to generate SQLs and SAOs from targeted SMB accounts
• Qualify leads through multi-channel outreach and rigorous qualification, ensuring they meet our Ideal Customer Profile (ICP)
• Drive new sales opportunities, consistently meeting your monthly targets
• Collaborate with Account Executives to build a high-performing, scalable sales process
• Support the early stages of building, nurturing, and maintaining relationships with key decision-makers at care providers
• Conduct market mapping and research to identify best-fit prospects and maximise outreach strategies
• Leverage sales coaching through our sales coaching providersto continuously improve performance and sales techniques
• Report regularly on progress, performance metrics, and opportunities to optimise outbound strategy.

This will be a great opportunity for you if you want to:

• Hit the ground running in a role where your experience and initiative are valued immediately
• Join a mission-driven company helping the care sector digitise and improve lives across the UK
• Be part of a high-growth scale-up with ample opportunities for career progression — whether in sales, leadership, or beyond
• Work with a supportive team that values coaching, autonomy, and personal development
• Learn and grow in an environment with structured sales training and consistent feedback
  

Bonus points for having:

• At least 1 year of experience in an outbound SDR or sales role, ideally in a SaaS or startup environment.
• Experience generating new business pipelines and working with ICP-targeted accounts
• Proven track record of success in hitting targets and contributing to team growth
• Excellent communication skills, both written and spoken, with the ability to adapt messaging for various prospects
• Previous experience in a small, fast-growing team with the ability to thrive in a competitive and fast-paced environment
• Familiarity with Hubspot, LinkedIn Sales Navigator, Reachdesk and Jiminny, or similar sales enablement platforms
• A strong passion for the care sector, social impact, or technology

The Interview Process:

1. Submit your Application
2. Exploratory call withOlivia ourPeople Manager(20 mins)
3. Interview with Lizzie, Sales Director + Hiring Managervia Zoom (30 mins)
4. In-person task with Lizzie + Julia,Account Manager (1 hour)
5. Final interview with Sam (Co-founder & CEO) to discuss what you might bring to the role and how you might embody our values at LmC (20 minutes).

D&I Statement

Log My Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally and fairly, regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.

Recruitment notice

Note to recruitment agencies: Log My Care is committed to building a long-term approach to our hiring strategy; we are therefore already working in partnership with a selected talent partner. We, therefore, ask you to hold off sending speculative CVs or sales approaches.