Sales Development Representative (SDR)

present of AI; City of Edinburgh; Hybrid; GBP 25,000 - 40,000; Full time

Benefits offered by this job

None

Job summary

Wordsmith in Edinburgh is seeking an entry-level sales professional to open doors with in-house legal teams. You will write and call to reach general counsel and legal leaders, and book meetings that feed into the pipeline while contributing insights to product and marketing.

The role emphasizes persistence on the phone, organized CRM records, and clear value-led messaging about AI agents for routine legal tasks. This is an entry-level, full-time position in Edinburgh.

Qualifications

• Outbound email and calling experience to reach general counsel and legal leaders.
• Clear, value-led writing tailored to a legal audience.
• Curiosity about AI in the legal market and ability to learn quickly.

Responsibilities

• Open doors with in-house legal accounts from Edinburgh.
• Be the first touchpoint to GA and legal leaders by writing and calling.
• Book meetings that become sales pipeline and feed learnings back to marketing/product.

Skills

Outbound email and calling

Clear value-led writing

Curiosity about legal AI

Persistence on the phone

CRM organization

Tools

CRM software

Job description

Sales · Edinburgh · FullTime · Entry level

The job is about opening doors: finding the right in house legal accounts, writing and calling to reach general counsel and legal leaders, and booking meetings that become pipeline. A strong candidate is persistent on the phone, organized with CRM records, and able to write clear messages that speak to a legal team's problems. Curiosity about the product and the legal market matters, since the role feeds what is learned back to marketing and product.

How it fits the AI era

The product sells AI agents that handle routine legal requests while lawyers keep judgment calls, so the seller has to explain where automation fits and where people stay in charge. Outreach itself is increasingly assisted by tooling, which shifts the human work toward research, judgment about which accounts matter, and genuine conversation. Resilience and clear writing stay central because prospects still decide whether to reply or pick up.

How it builds AI experience

Working here means learning how AI agents are pitched and adopted inside in house legal teams, including the concerns legal leaders raise about control and accuracy. That knowledge can be built by studying the product, following how legal operations teams work, and tracking which messages get responses. Experience selling to legal, finance or compliance helps but is not required.

Worth showing

• Outbound email and calling
• Clear value led writing
• Curiosity about legal AI

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Wordsmith

Contract drafting, review and research agents built for the in-house legal team, not the law firm.