Sales Development Representative (SDR)

Wordsmith AI; City of Edinburgh; On-site; GBP 28,000 - 42,000; Full time

Job summary

Wordsmith in Edinburgh is hiring a Sales Development Representative (SDR) to spearhead our outbound engine, booking high-quality opportunities with in-house legal teams. You’ll build targeted campaigns, generate inbound style pipeline, and collaborate with Account Executives and Marketing to shape a predictable growth engine.

In an early-stage environment, expect fast pace, ownership, and experimentation. You’ll need resilience, excellent written and spoken communication, and strong CRM

Qualifications

• SaaS sales or lead generation experience.
• Relentless work ethic and data-driven mindset.
• Strong written and verbal communication.
• High coachability with product and market.
• Owns outcomes and time management.
• Organized, reliable and consistent.

Responsibilities

• Build and run targeted outbound campaigns to general counsel and legal leaders.
• Hit and exceed monthly meeting-booked and pipeline targets.
• Partner with AEs to strategize key accounts and ensure smooth handoffs.
• Provide feedback to Marketing/Product on resonant messaging.
• Maintain meticulous CRM data on accounts, prospects, and outreach.

Skills

SaaS sales

Lead generation

Outbound outreach

CRM proficiency

Communication skills

Time management

Account planning

Job description

Sales Development Representative

Edinburgh

Wordsmith

Wordsmith is building the legal operations platform for in-house teams, and we are growing fast.

We believe in-house legal is becoming one of the most important functions in the AI era. Every business is moving faster, but legal work is still too often scattered across inboxes, chats, documents, and disconnected systems.

Wordsmith brings that work into one system. Requests come in from across the business, AI agents handle the routine, lawyers stay in control where judgment matters, and every step is captured as work happens.

We are built for in-house legal, not law firms. Our goal is to help legal teams move faster, reduce unnecessary external counsel spend, and become a function the business can run with.

More than 500 companies, including Financial Times, Safelite, Trip.com, Canva, Starling, and Sage, use Wordsmith. Backed by $100M from Index Ventures, General Catalyst, Highland Europe, and others, we are building one of the defining companies in legal AI.

The Role

We’re hiring a Sales Development Representative (SDR) to spearhead our outbound engine and book high-quality opportunities with in-house legal teams.

This is the frontline of our growth. You’ll be responsible for finding the right accounts, crafting compelling outreach, and breaking into companies. You’ll work hand-in-hand with our Account Executives (AEs) and Marketing teams to build a predictable pipeline.

This is an early-stage environment. Things move fast, priorities shift, and there isn’t always a clear playbook. You’ll need to be resilient, highly organized, and willing to experiment with new ways to get a prospect’s attention.

What you’ll do

• Build and execute targeted outbound campaigns (email, cold calling, LinkedIn) to general counsel and legal leaders.

• Consistently hit and exceed monthly meeting-booked and pipeline targets.

• Partner closely with AEs to strategize on key accounts and ensure smooth handoffs.

• Act as a feedback loop for Marketing and Product by tracking what messaging resonates most with the market.

• Maintain meticulous CRM data — keeping track of accounts, prospects, and outreach activity.

What we’re looking for

• SaaS sales or lead generation experience (experience selling to legal, finance, or compliance is a major plus, but not required).

• A relentless work ethic — you aren't afraid of the phone and view "no" as data, not a deterrent.

• Strong written and verbal communication skills; you can cut through the noise with clear, value-led messaging.

• High curiosity and coachability; you want to master the product, the market, and the art of sales.

• High ownership — you take responsibility for outcomes, not just logging activities.

• Organized, consistent, and reliable with excellent time management.

How we work

We’re an in-office team. We work together because it makes us faster, sharper, and more effective. You should expect to be in the office our out visiting clients as your default.

This is a high performance environment. We set a high bar, move quickly, and expect people to take ownership of real problems.

There isn’t always a clear path. The people who do well here figure things out, stay close to the work, and keep pushing until they get to the right outcome.

This role requires patience, structure, and strong judgement. You’ll be trusted to run complex deals with a high degree of autonomy.

Why Wordsmith

We’re in a period of strong momentum — growing quickly, winning new customers, and expanding into larger accounts.

The product is landing well, the market is ready, and the team is scaling to meet demand.

If you want to be in the room, close meaningful deals, and grow quickly in a high bar environment, this is one of the best places to do it.