Sales Development Representative - Microsoft Technologies

Ingentive; Greater London; Hybrid; GBP 25,000 - 42,000; Full time

Benefits offered by this job

Bonus schemes

Private medical cover

Group income protection

Company pension

Enhanced sick pay

Enhanced family leave

Volunteer leave

EAP access

Hybrid London office

Job summary

Ingentive, a Microsoft Elite Partner and Great Place to Work-recognised firm in the UK, seeks an ambitious Sales Development Representative to generate leads for the sales team. You will qualify prospects across channels, set up appointments or demos, and collaborate with marketing to nurture opportunities in a fast-paced environment.

Responsibilities include maintaining a robust pipeline, making at least 50 outbound calls daily, and building relationships with key decision-makers.

Qualifications

• Business degree or similar qualification.
• Previous inside sales experience at an MSP or Microsoft Partner.
• Strong communication and interpersonal skills with the ability to engage prospects via phone, email and social media.
• Familiarity with CRM software and sales automation tools.
• Knowledge of Microsoft products and cloud solutions.
• Ability to work effectively in a fast-paced, dynamic environment.

Responsibilities

• Managing and prioritising leads to ensure a steady flow of qualified opportunities.
• Proactively making a minimum of 50 outbound calls per day to qualify potential customers.
• Identify key decision makers to understand challenges and needs.
• Build and maintain a healthy sales pipeline.
• Drive engagement through LinkedIn Sales Navigator and similar tools.
• Provide daily reports to leadership detailing calls and booked meetings.
• Collaborate with Sales to hand off qualified leads and ensure support.
• Provide market insights and competitive feedback to the team.

Skills

Communication skills

Outgoing personality

Results oriented

Relationship building

Education

Business related degree or similar qualification

Tools

CRM software

Sales automation tools

LinkedIn Navigator

Job description

At Ingentive, we are a Microsoft Elite Partner recognised as one of the Great Places to Work, and proud to hold all seven Microsoft solution designations. As a member of the Microsoft Inner Circle, we rank in the top 1% of partners globally, and were recently named Microsoft’s #2 enterprise partner for driving advanced agentic AI transformations.

We specialise in transforming business systems through AI-led application development and process optimisation, with a strong focus on both Power Platform, the Dynamics 365 stack for CRM and ERP. Our mission is to help organisations unlock value by combining intelligent agents, natural language interfaces, and low-code platforms to build scalable, governed solutions that solve real business challenges.

Award-winning and innovation-driven, we are at the forefront of the shift from traditional low-code to intelligent business applications empowering fusion teams to deliver faster, smarter, and more impactful outcomes.

The Role

The Sales Development Representative (SDR) plays a key role in driving growth by generating leads for the sales team. As an SDR, you'll engage with potential customers through various channels to qualify leads and set up appointments or demos. Collaborating closely with marketing and sales, you'll identify opportunities and nurture prospects through the sales funnel, contributing to the company's success in a dynamic and fast-paced environment.

You must be someone who is excited to launch a career in sales and passionate about developing and maintaining relationships. You will be outgoing and have a results orientated mindset.

• Business related degree or similar qualification
• Previous inside sales experience at a Managed Service Provider or Microsoft Partner
• Strong communication and interpersonal skills with the ability to engage and build rapport with prospects over the phone, email and social media
• Familiarity with CRM software and sales automation tools
• Knowledge of Microsoft products and cloud solutions (e.g. Azure, Microsoft 365)
• Ability to work effectively in a fast paced dynamic environment

Responsibilities

On a daily basis your varied role will include:

• Managing and prioritising leads to ensure a consistent flow of qualified opportunities into the sales pipeline
• Proactively and consistently making a minimum of 50 outbound calls per day to meet company’s expectations and qualify potential customers
• Responsibility for developing potential target prospects and identifying key decision makers to understand their challenges, needs and preferences
• Building and maintaining a healthy pipeline
• Driving engagement through LinkedIn Sales Navigator and other similar tools
• Providing daily reports to the CCO, detailing the calls you have made, conversations that have taken place and meetings that have been booked
• Communicating clearly at all levels both verbally and written
• Working collaboratively with the Sales Team to ensure you have the support you need to achieve targets and to hand off qualified leads
• Provide regular updates and feedback to the sales team on market trends, customer insights and competitor activities.
• Adhering to good corporate compliance ensuring the data you work on is up to date, compliant and accurate
• Stay up to date on industry trends and competitive landscapes
• Continuously refine and improve outbound prospecting strategies and techniques based on feedback
• Providing weekly reports to the Sales Director

Quality Measures

Your performance will be measured against the achievement of targets, against the objectives and responsibilities listed above, and against the following standard criteria:

• Meeting monthly KPIs e.g., prospect contacts, number of leads generated.
• Behaviour in line with the company values.
• Bonus Schemes
• Life Assurance + Private medical cover
• Group income protection
• Great Company Pension
• Enhanced Sick Pay
• Enhanced Family Leave Pay
• Volunteering Leave
• Recognition and loyalty award scheme
• 24/7 access to EAP including Wisdom AI app
• Bright Exchange marketplace
• Hybrid working from our Central London Office

Our Purpose and Values

Vision - Empowering enterprises to their full potential with intelligent Microsoft solutions

Mission - To create frontier enterprises

Values - Passion, Performance, Partnership

Successful applicants must have the right to work in the UK and a basic DBS check is required for this position. Ingentive are committed to equality of opportunity, diversity and inclusion.

We welcome applications from all suitably qualified candidates. As part of our commitment to

diversity and inclusion, we will provide reasonable adjustments during the recruitment process to ensure equal access to applicants with disabilities. Please contact us about your needs so that we can discuss these with you to make sure that suitable adjustments are made, where possible.