Sales Development Representative

BMS Performance Ltd.; Staines-upon-Thames; Hybrid; GBP 39,000 - 50,000; Full time

Benefits offered by this job

In-house training

Healthcare

Pension

Laptop

Gym subsidy

EAP

Childcare vouchers

Holidays 25 days

Job summary

BMS Performance Ltd. presents an opportunity for a Sales Development Representative in West London. The role targets UK enterprise accounts, selling market‑leading HR and payroll technology and building a strong pipeline.

The position offers a £38,500 base salary with £50,000 OTE, a hybrid working pattern with three days in the West London office, and extensive training and career development to accelerate enterprise sales skills.

Qualifications

• 2+ years’ experience in a BDR or SDR role within a B2B sales environment.
• Proven ability to generate pipeline through proactive prospecting.
• Confident engaging senior business stakeholders and opening commercial conversations.
• Organised, resilient and comfortable working towards measurable targets.
• Coachable, ambitious and motivated to develop a long‑term career in enterprise sales.
• Experience within technology, SaaS, HR or payroll would be advantageous but is not essential.

Responsibilities

• Generate new business opportunities across UK enterprise accounts.
• Target organisations with 2,000+ employees across a broad range of industries.
• Engage senior stakeholders including CHROs, CFOs and Chief Transformation Officers.
• Proactively build pipeline through cold outreach, account research and marketing-generated leads.
• Qualify opportunities and secure meetings for the wider enterprise sales team.
• Develop a strong understanding of payroll, HR and workforce management solutions.
• Work towards team and individual performance targets, with a focus on meeting generation and pipeline contribution.

Skills

BDR/SDR experience

Pipeline generation

Stakeholder engagement

Target-driven

Organised

Coachable

Technology / SaaS experience

HR/payroll domain knowledge

Job description

Sales Development Representative

HR & Payroll Technology

West London – 3 days per week

£38,500 basic | £50,000 OTE

• Join one of the world’s leading organisations for developing world‑class sales professionals
• Generate enterprise opportunities selling market‑leading HR and payroll technology
• Outstanding training, career development and employee retention

We’ve been engaged to recruit an Enterprise Business Development Representative for a global leader in HR, payroll and workforce management technology. This is an opportunity for an ambitious BDR with 2+ years’ experience to develop their enterprise sales skills within an organisation renowned for its sales training, structured development and long‑term employee retention.

The Company

Our client is a globally recognised provider of payroll software, HR solutions and workforce management technology, supporting organisations with complex employee management and operational requirements.

Established in 1949, the business operates on a global scale, supporting over 1.1 million clients and approximately 42 million employees worldwide. With an established reputation, significant investment in its people and a comprehensive internal sales training programme, it offers an environment where ambitious sales professionals can develop the skills and experience needed to become exceptional enterprise sellers.

Employee retention is particularly strong, reflecting the quality of the working environment and opportunities available to its people.

The Role

• Generate new business opportunities across UK enterprise accounts.
• Target organisations with 2,000+ employees across a broad range of industries.
• Engage senior stakeholders including CHROs, CFOs and Chief Transformation Officers.
• Proactively build pipeline through cold outreach, account research and marketing-generated leads.
• Qualify opportunities and secure meetings for the wider enterprise sales team.
• Develop a strong understanding of payroll, HR and workforce management solutions.
• Work towards team and individual performance targets, with a focus on meeting generation and pipeline contribution.

The Candidate

• 2+ years’ experience in a BDR or SDR role within a B2B sales environment.
• A proven ability to generate pipeline through proactive prospecting.
• Confident engaging senior business stakeholders and opening commercial conversations.
• Organised, resilient and comfortable working towards measurable targets.
• Coachable, ambitious and motivated to develop a long‑term career in enterprise sales.
• Experience within technology, SaaS, HR or payroll would be advantageous but is not essential.

The Package

Basic Salary: £38,500

OTE: £50,000

Benefits:

• Comprehensive in‑house sales training and development
• Healthcare
• Pension
• Laptop
• Gym subsidy
• Employee Assistance Programme
• Childcare vouchers

Holidays: 25 days

Working Pattern: Hybrid, with 3 days per week in the West London office (Tuesday, Thursday and one additional day).