Sales Development Representative

Primis; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Job summary

Primis in London is seeking an Early-Stage SDR to build a predictable outbound engine alongside the CEO, with a clear move into AE by the end of Q1 2027. You’ll own multi-touch prospecting and help shape the outbound playbook from day one, targeting Heads of Performance, Growth, and Digital Marketing.

This role is hybrid at South Bank with UK focus and expansion plans to the US, UAE and Nordics as the startup scales.

Qualifications

• 6–12+ months SDR/BDR experience in SaaS.
• Experience prospecting into marketing leaders, ideally performance or growth teams.
• Track record of booking quality meetings and hitting targets.

Responsibilities

• Own outbound prospecting into Heads of Performance, Growth, Paid Media and Digital Marketing.
• Run multi-touch sequences across calls, email and LinkedIn, starting in the UK and expanding globally.
• Run first-call discovery and hand over clean, well-qualified opportunities.
• Help shape the ICP, messaging, tech stack and outbound playbook from scratch.
• Keep CRM discipline strong and track conversion metrics.
• Help hire and shape the next BDRs as the team grows.

Skills

Outbound prospecting

SaaS sales

Prospecting into marketing leaders

CRM discipline

Meeting setting / qualification

Tools

CRM systems

Job description

Role: Early-Stage SDR / Business Development Representative

Client: AI-powered marketing measurement startup

Model: South Bank, London, hybrid (3 days a week, 4 while onboarding)

Role Overview:

We’re hiring on behalf of a fast-growing London startup in the unified marketing measurement space. Its AI platform connects every ad channel into one view, removes double-counted conversions, and shows brands which ads actually drive sales. Its predictive AI then tells marketers where to move budget to hit their targets. The company already works with clients across the UK, US, UAE and the Nordics, including a global trading platform, and is heading into its seed round. Sales so far have been founder-led. They’re now hiring their first SDR to build a predictable outbound engine alongside the CEO, with a defined move into an AE role by the end of Q1 2027.

What You’ll Do:

• Own outbound prospecting into Heads of Performance, Growth, Paid Media and Digital Marketing
• Run multi-touch sequences across calls, email and LinkedIn, starting in the UK and expanding to the US, UAE and the Nordics
• Run first-call discovery and hand over clean, well-qualified opportunities
• Help shape the ICP, messaging, tech stack and outbound playbook from scratch
• Keep CRM discipline strong and track conversion metrics
• Help hire and shape the next BDRs as the team grows

What We’re Looking For:

• 6–12+ months of SDR or BDR experience in SaaS, ideally in adtech, martech or marketing measurement
• Experience prospecting into marketing leaders, ideally performance or growth teams at mid-market companies
• A track record of booking quality meetings and hitting targets
• Someone who has felt the buzz of an early-stage company, or wants to, and is comfortable with no rigid playbook
• Ambition to move into closing deals, with the drive to earn it

What’s On Offer:

• A defined route to AE by the end of Q1 2027, with the AE package stepping up in comp
• 1:1 mentorship from the CEO, a former global top performer at a leading martech company
• Real ownership of outbound from day one, building the playbook rather than inheriting one

ADVERT DISCLAIMER

Research indicates that men will apply to a role when they only meet 50 to 60% of the description, while women and other minority groups can look for up to a 99% match before applying. If you feel you’re a fit for our role, please still apply, even if you don’t tick every single box. We’d still love to hear from you. We encourage underrepresented talent to apply to all our roles and support accessibility needs.