Sales Development Representative

Ceto AI Limited; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Equity options

25 days holiday

Birthdays off

Bupa medical insurance

Cycle to work

Hybrid work London/Newcastle

Job summary

Ceto AI Limited in London is seeking an ambitious Sales Development Representative to join our early-stage maritime insurtech. You will generate qualified leads, engage shipowners and insurance partners, and help shape our go-to-market strategy.

You will work from our hybrid London/Newcastle setup, reporting to the founder, and collaborate with marketing and sales to build a scalable pipeline and win early customers in a fast-moving, globally focused startup.

Qualifications

• Experience in direct sales, preferably 1+ year in B2B SaaS sales.
• Track record of meeting and exceeding quota.
• Entrepreneurial with pipeline ownership.
• Detail-oriented and adaptable.
• Great communicator and able to engage senior decision-makers.

Responsibilities

• Research high-potential shipowners across the maritime ecosystem.
• Execute outreach via email, LinkedIn, and phone calls.
• Attend maritime or insurance events to generate leads.
• Qualify inbound/outbound leads and book meetings for the CEO.
• Collaborate with marketing to align messaging and campaigns.
• Maintain accurate CRM records in HubSpot.
• Continuously improve outreach processes.
• Stay informed about the maritime landscape and product.

Skills

Direct sales experience

B2B SaaS sales

Lead generation

Prospecting

Communication

Tools

HubSpot CRM

Job description

Sales Development Representative

We are now looking for an exceptional, self starting sales development representative, who’s excited at the prospect of helping clients in the marine insurance world.

Based on experience

London

Full time

Mid-level

Sales

Sales Development Representative @ Ceto

About Us

We're a rapidly growing maritime-focussed Insurtech startup passionate about technology and innovation. We recently raised a $4.8M seed round from leading venture investors in maritime, supply chain and insurance. We’ve gained strong early traction including partnerships with major ship owners and are building serious momentum. The team is split between Newcastle and London. We believe technology can and does make the world a better place, and we believe we can make that happen. We value challenging each other, truth seeking and creative problem solving. We celebrate the wins and always have fun!

We are now looking for three exceptional, self starting sales development representatives, who are excited at the prospect of helping clients in the marine insurance world.

• We recently raised a $4.8M seed round from some of the leading venture investors in the maritime space. With strong early traction—including partnerships with major ship-owning companies, such as a leading Japanese operator,we’re building serious momentum.
• Our team has grown to 12, bringing together deep expertise across engineering, data, and maritime. You’ll be one of our first two sales hires, working directly with our founder, Tony Hildrew, to generate qualified leads and shape the future of sales at Ceto. This is a rare opportunity to help define our go-to-market strategy and build lasting customer relationships from the ground up as we scale.

What we're doing

We're reshaping maritime. It's an industry that's incredibly important and serves as the backbone of global trade, moving $14 trillion of cargo each year. Despite its significance, the industry remains one of the final frontiers of digitalisation.

Ceto is capturing and analysing high frequency data from commercial ships to enrich insurance risk selection, reduce machinery breakdowns and improve fuel efficiency. The insights that we derive are served to our customers in a beautiful dashboard, saving thousands of tonnes of CO2 emissions, preventing costly breakdowns and reducing operational risks. We use these insights to provide a world first, market-beating connected insurance product which is supported by a panel of seven A-rated insurance carriers and some incredible investors. We're looking for someone to lead our AI initiatives and take our predictive capabilities to the next level.

The role

You will be one of our first sales hires and will be the engine that drives our pipeline growth, talking to prospects and qualifying leads and acting as the integral first step for our sales process. You’ll work closely with our founder, Tony Hildrew and your role will consist of the following:

• Researching and identifying high-potential shipowners across the maritime ecosystem
• Executing thoughtful, personalised outreach via email, LinkedIn, and phone calls to engage new leads
• Attending maritime or insurance related conferences and networking events to find leads
• Understanding customer pain points, qualify inbound and outbound leads, and book meetings for the CEO to take
• Working closely with marketing to align messaging, campaigns, and lead generation efforts
• Maintaining accurate records in our CRM (Hubspot) and constantly look for ways to improve our outreach process
• Staying sharp on the maritime landscape and continuously improve your understanding of the industry and product

You will be perfect for this role if:

• You have experience in direct sales: preferably with at least 1 years of experience in a sales role. A plus if it’s in B2B SaaS sales and even bigger bonus points if it's in complex – long sales cycles.
• You see targets as something to be beaten: not only do you have a track record of meeting and exceeding quota, but you understand why you are able to do this consistently.
• You are entrepreneurial: you take ownership of your pipeline and run it like your own business.
• Details matter to you: you’re detail-oriented, naturally curious and always willing to adapt. You understand these are the key traits of being a successful salesperson and want to be exceptional in everything you do.
• You are eager to learn: you are comfortable in learning about and explaining technical concepts.
• You are a great communicator: excellent communication and listening skills
• You are comfortable speaking with senior decision-makers and asking smart questions
• You are curious about complex industries and want to become an expert in a niche market
• You are excited by the idea of joining a small, fast-moving startup where your work will directly shape our success.
• You are resilient and don’t get discouraged when prospects say no!

What's on offer

• Competitive salary based on experience
• Equity options
• 25 days holiday + public holidays
• Birthdays off
• Bupa medical insurance
• Medicash
• Cycle to work scheme
• Hybrid working from either our London or Newcastle office
• All the kit you need to be your most productive
• £500 work from anywhere flight allowance
• £100 budget and time allocation for conferences and professional development
• Opportunity to shape the future of maritime and insurance technology

Join us if you want to be part of team that's making a dent in two huge industries