Sales Development Representative

Cintra HR & Payroll Services Ltd; Newcastle upon Tyne; On-site; GBP 27,000 - 33,000; Full time

Benefits offered by this job

Hybrid and flexible working

Employer matched pension 5%

Wellbeing & health plan

Onsite parking

Job summary

Cintra HR & Payroll Services Ltd is seeking a Sales Development Representative in Newcastle upon Tyne to drive outbound prospecting and build a robust pipeline. You’ll partner with Sales and Marketing to target new business and existing accounts, delivering outreach using data signals and AI tools.

The role offers a permanent full-time position with a competitive compensation package and opportunities for professional growth in a dynamic payroll solutions provider.

Qualifications

• Proven outbound prospecting experience and phone-based outreach.
• Strong communication skills across stakeholders and levels.
• Data-driven mindset using intent data and signals.
• Highly organised with solid time management and accountability.
• Resilient in a target-driven environment, capable of handling rejection.
• Experience using CRM systems and sales engagement tools.
• Willingness to learn and apply AI tools to improve outreach.
• Collaborative with Sales, Marketing and Account Executives.

Responsibilities

• Build and manage a qualified pipeline across new business and existing accounts, including upsell/cross-sell opportunities.
• Execute outbound prospecting using intent data and account signals to prioritise outreach.
• Qualify and progress inbound leads generated through marketing activity quickly and professionally.
• Conduct detailed account mapping to identify key stakeholders before contact.
• Plan and deliver multi-channel outreach campaigns across phone, email and LinkedIn.
• Work with Sales/Marketing to refine target markets, ICPs and messaging.
• Generate qualified opportunities and hand them over to Account Executives.
• Maintain CRM records and pipeline visibility, consistently meeting targets.

Skills

Outbound prospecting

Communication

Data-driven

Time management

Resilient

CRM

AI tools

Collaboration

Tools

CRM systems

Sales engagement tools

Job description

Sales Development Representative

Application Deadline: 31 August 2026

Department: Sales & Marketing

Employment Type: Permanent - Full Time

Location: Newcastle upon Tyne

Compensation: £30,000 / year

Description

Join our Sales Team as a Sales Development Representative!

We are Cintra. Known for our award-winning software that delivers payroll solutions to over 1000 clients. If you're passionate about payroll and are eager to join a dynamic team of seasoned professionals, this is the opportunity for you.

As the proud recipient of the Payroll Service Provider of the Year 2025 award at the CIPP Annual Excellence Awards, we offer exciting opportunities for professional development, competitive bonus structures, and a collaborative work environment.

Our modern offices are located in Hoults Yard, nestled on the outskirts of the vibrant Ouseburn Valley. This area boasts a thriving creative community, rich local heritage, and a lively social scene.

Why This Role Is Different

If you are at your best when you are chasing a target, picking up the phone and turning a cold conversation into a qualified opportunity, this role was built for you. As an SDR at Cintra you will be at the front of our growth story, generating pipeline across new business and existing accounts using a modern, signal-based approach. This is not a role where you dial a list and hope. You will use intent data, account intelligence and AI tools to prospect with purpose, working closely with Sales and Marketing to focus your effort where it counts.

In this role you will:

• Build and manage a qualified pipeline across new business and existing client accounts, including upsell and cross-sell opportunities.
• Execute outbound prospecting using a signal-based approach, leveraging intent data, buying signals and account activity to prioritise your outreach.
• Qualify and progress inbound leads generated through marketing activity quickly and professionally.
• Conduct detailed account mapping to identify key stakeholders and decision-makers before you make contact.
• Plan and deliver multi-channel outreach campaigns across phone, email and LinkedIn, personalised and targeted for each account.
• Work closely with Sales and Marketing to refine target markets, ICPs and messaging.
• Generate qualified opportunities and hand them over to Account Executives in a way that sets everyone up to win.
• Maintain accurate CRM records and pipeline visibility, and consistently meet or exceed activity, pipeline and opportunity targets.

What We're Looking For

You are driven by results and energised by people. You bounce back fast, own your numbers and bring enough warmth and curiosity to turn a cold call into a real conversation. You are organised enough to work a structured pipeline and confident enough to pick up the phone without overthinking it.

Essential

• Confident in outbound activity, particularly phone-based prospecting. You do not shy away from a cold call.
• Strong communication skills with the ability to engage stakeholders at all levels and adapt your style to different audiences.
• A data-driven mindset, you use intent data, buying signals and account insights to prioritise your time.
• Highly organised with strong time management skills and the ability to hold yourself accountable to your own activity targets.
• Resilient and adaptable in a target-driven environment. A run of knock-backs does not derail you.
• Experience using CRM systems and sales engagement tools.
• Comfortable using or learning AI tools to improve outreach efficiency and effectiveness.
• Collaborative, with the ability to work effectively with Sales, Marketing and Account Executives.

Desirable

• Experience with intent data, buying signals or signal-based prospecting methodologies.
• Familiarity with account mapping and multi-stakeholder engagement in a B2B environment.

Why Join Cintra?

At Cintra we know our colleagues are our biggest asset and an investment in them is an investment into the company. We offer:

• Hybrid and flexible working arrangements supporting your work-life balance
• Employer matched pension contribution to 5%
• Wellbeing support through our company-funded health plan, health checks and employee assistance program
• Onsite parking
• And more!

We go the extra mile to strategically invest in our employees by providing them with invaluable learning opportunities to propel their careers forward. Our commitment to continuous employee training ensures that knowledge remains up-to-date, skills stay sharp, and confidence continues to grow. We firmly believe in empowering our workforce with the tools they need to thrive and succeed.

Further details of the role can be found linked in the Job Description. Please note that we do not accept unsolicited CVs from agencies for this position, we thank you for your cooperation. We reserve the right to close this job advert at anytime should there be a high volume of applications.