Sales Development Representative

Happl

Greater London

Hybrid

GBP 35,000 - 55,000

Full time

14 days+

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Benefits offered by this job

Competitive base salary and commission

Meaningful equity in an early stage,成长

Flexible hybrid working from day one

Access to Happl benefits platform

Private Health Insurance (optional)

Dental insurance with family cover (if

Wellbeing budget

L&D allowance

Pension from day one

Rapid career progression

Influence on how we sell

Job summary

Happl is building the next generation of employee benefits infrastructure in London. We’re seeking a Business Development Representative to connect Happl with forward-thinking HR and Finance leaders, creating opportunities and building a scalable pipeline.

In this hybrid London role, you’ll own the top of the funnel, engage high-growth and enterprise companies, and collaborate with Sales, Marketing, Product, and Leadership to drive Happl’s expansion.

Qualifications

2+ years in a BDR/SDR or similar customer-facing role (SaaS/startup preferred).
Excellent communicator with HR, Finance, and leadership stakeholders.
Curious, coachable, and eager to learn about SaaS and employee benefits.
Organised, detail-oriented, with strong follow-through.
Comfortable using CRM, LinkedIn, email, and AI tools.

Responsibilities

Own the top of the sales funnel, creating high-quality pipeline.
Identify and engage ambitious companies ready to modernise benefits.
Open conversations with HR, Finance, and executives at growth/enterprise firms.
Build target account lists and execute thoughtful outbound outreach.
Create opportunities via calls, email, LinkedIn, events, and campaigns.
Partner with Account Executives to convert opportunities into customers.
Become an expert on Happl’s product, market, and pain points.
Use modern GTM tools, data, and AI to maximize impact.
Feed insights back to product and leadership to shape GTM strategy.

Skills

BDR/SDR experience

Strong communication

Stakeholder engagement

Own initiative / self-starter

Growth potential to Account Executive

Tools

CRM software

LinkedIn Sales Navigator

Email outreach tools

AI tools (ChatGPT)

Job description

We’re building the next generation of employee benefits infrastructure.

At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.

Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.

About The Role

This role sits within Happl’s Go-To-Market (GTM) team, working closely with Sales, Marketing, Product, and Leadership to drive our next phase of growth.

As a Business Development Representative, you’ll be the first point of connection between Happl and future customers. You’ll identify and engage forward-thinking companies, open meaningful conversations with HR and Finance leaders, and build the pipeline that powers our expansion.

You’re not just generating leads, you’re creating opportunities, building relationships, and helping organisations discover a better way to support their people. Your work will directly shape Happl’s growth and play a key role in scaling a new category of employee benefits infrastructure.

This is a hybrid role based in London, with an expectation of working from the office at least 2–3 days per week.

What You’ll Be Doing

Owning the top of Happl’s sales funnel, creating high-quality pipeline that fuels our growth
Identifying and engaging ambitious companies ready to modernise their employee benefits
Opening conversations with HR, Finance, and executive leaders at high-growth and enterprise organisations
Building strategic target account lists and executing thoughtful, high-conviction outreach
Creating opportunities through calls, email, LinkedIn, events, and creative outbound campaigns
Partnering closely with Account Executives to convert opportunities into customers
Becoming an expert in Happl’s product, market, and customer pain points
Using modern GTM tools, data, and AI to work smarter and maximise impact
Feeding insights back to product and leadership to shape our GTM strategy and positioning

What We’re Looking For

2+ years experience in a BDR, SDR, sales, or customer-facing role (SaaS or startup experience is a plus)
Highly motivated, ambitious, and excited by the opportunity to build something early
Confident communicator, comfortable speaking with senior stakeholders (HR, Finance, leadership)
Curious, coachable, and eager to learn about sales, startups, and the employee benefits space
Organised and disciplined, with strong attention to detail and follow-through
Comfortable using modern tools (CRM, LinkedIn, email, and AI tools like ChatGPT)
Self-starter mentality, with a strong sense of ownership and accountability
Ambition to progress into Account Executive or senior commercial roles as you grow

If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you.

Why join Happl