Sales Development Representative

OJ Digital; Greater London; On-site; GBP 40,000 - 65,000; Full time

Job summary

OJ Digital is seeking a Sales Development Representative to help scale its outbound sales function from the ground up. Working directly with the founders, you’ll shape outbound strategy, run highly personalised campaigns and own early GTM initiatives in a fast-growing startup.

You’ll have ownership from day one, with clear progression into Account Executive roles, and potential to move into senior GTM positions as the company grows. London-based, five days in the office.

Qualifications

• 1–2 years’ experience as an SDR/BDR.
• Experience in startup or high-growth B2B SaaS.

Responsibilities

• Build and execute outbound prospecting campaigns from start to finish.
• Research target accounts and create highly personalised outreach.
• Generate meetings through email, LinkedIn and modern outbound channels.
• Qualify prospects and schedule meetings for the sales team.
• Work closely with the founders to refine messaging and target markets.
• Use modern GTM tools including LinkedIn Sales Navigator, CRM platforms and sales engagement software.
• Continuously test, measure and improve outbound performance.
• Develop expertise in modern B2B outbound sales within a fast-growing startup.

Skills

Outbound campaigns

Personalisation

LinkedIn Navigator

CRM systems

Written communication

Independent work

Tools

CRM platforms

Sales engagement tools

LinkedIn Sales Navigator

Job description

The Role

We’re partnering with an ambitious early-stage technology company that’s building something genuinely exciting and is now looking for a Sales Development Representative to help scale its outbound sales function.

Working directly alongside the founders, you’ll be one of the first commercial hires in the business. This isn’t a role where you’ll simply follow scripts and book meetings. You’ll help shape outbound strategy, build highly personalised campaigns, experiment with new ideas, and play a key role in driving the company’s growth.

It’s an ideal opportunity for someone who enjoys startup environments, wants significant ownership from day one, and is looking to progress quickly into an Account Executive or senior GTM position.

What You’ll Be Doing

• Build and execute outbound prospecting campaigns from start to finish.
• Research target accounts and create highly personalised outreach.
• Generate meetings through email, LinkedIn and modern outbound channels.
• Qualify prospects and schedule meetings for the sales team.
• Work closely with the founders to refine messaging and target markets.
• Use modern GTM tools including LinkedIn Sales Navigator, CRM platforms and sales engagement software.
• Continuously test, measure and improve outbound performance.
• Develop expertise in modern B2B outbound sales within a fast-growing startup.

What We’re Looking For

• 1-2 years’ experience as an SDR or BDR.
• Previous experience within a startup or high-growth B2B SaaS business.
• Experience running outbound prospecting campaigns.
• Strong written communication and personalisation skills.
• Comfortable using LinkedIn Sales Navigator and CRM systems.
• A proactive mindset with the ability to work independently.
• Based in London and happy working from the office five days per week.
• Experience selling to or prospecting into financial services, venture capital or private equity organisations would be highly advantageous.

The Package

• Uncapped commission with £40,000 - £65,000 OTE.
• Direct mentorship from experienced founders.
• Clear progression into Account Executive or senior GTM roles.
• Significant ownership from day one.
• Small, collaborative team with real influence over company growth.

There are a number of pre-application questions that will need to be answered in order to continue. Please answer them all honestly, as it will give us the best chance of deciding which of these opportunities you are most suitable for.