Sales Development Manager

St Austell Brewery; Westonzoyland; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Company car

Company bonus scheme

Pension

Discounts on food and drink

Accommodation discount

Health & wellbeing benefits

Training and progression

Job summary

St Austell Brewery is seeking an ambitious Sales Development Manager to join our Wholesale team, managing a portfolio of key accounts across Somerset with revenue responsibility over £2.5m. This high-visibility role drives sales growth, strengthens customer relationships and uncovers new commercial opportunities across a diverse customer base.

You'll work closely with major customers to maximise value of our drinks offering while delivering sustained growth for the business.

Qualifications

• Experience in field-based sales, account management or business development.
• Background within FMCG, drinks, hospitality or related sector.
• Proven track record of developing existing accounts and delivering sales growth.
• Strong commercial awareness and the ability to identify profitable business opportunities.
• Excellent communication, relationship-building and influencing skills.
• Strong planning and organisational skills, with great attention to detail.
• Confidence using Microsoft Office applications and CRM systems.
• A full UK driving licence.

Responsibilities

• Build Strong Customer Partnerships: Manage and develop a portfolio of key customer accounts; Build trusted, long-term relationships with decision-makers; Deliver a consistently high standard of customer service and support.
• Drive Sales Growth: Identify opportunities to increase volume, revenue and profitability across your territory; Increase distribution and account base through new business wins within the defined region; Promote our extensive portfolio of beers, wines, spirits and soft drinks; Use data, insight and market knowledge to support commercial decision-making and customer growth.
• Champion Our Brands: Increase awareness, distribution and sales of St Austell Brewery brands; Deliver impactful promotions, point-of-sale activity and commercial initiatives; Work collaboratively with customers to maximise brand visibility and performance.
• Deliver Commercial Excellence: Conduct regular business reviews and maintain effective call plans and customer journeys; Ensure accurate account records and database management; Maintain a strong understanding of trading agreements, loans, equipment arrangements and commercial commitments within your area.
• Influence and Inspire: Present confidently to customers and stakeholders; Negotiate effectively to deliver mutually beneficial outcomes; Take ownership of delivering ambitious sales and profit targets.

Skills

Field-based sales

Account management

FMCG familiarity

Business development

Communication skills

Planning & organisation

CRM systems

UK driving licence

Microsoft Office

Tools

Microsoft Office

CRM systems

Job description

About Us

At St Austell Brewery, we're proud to be the leading distributor of beers, wines, spirits and soft drinks across the South West. Working with thousands of independent pubs, clubs, hotels, restaurants and licensed venues, we combine exceptional local knowledge with industry-leading expertise to help our customers succeed.

As a business built on relationships, quality and service, we're passionate about supporting our customers with the right products, insights and advice, while championing our own award-winning brands throughout the region.

The Opportunity

We're looking for an ambitious and commercially driven Sales Development Manager to join our Wholesale team, managing an existing portfolio of key accounts across Somerset responsible for revenue in excess of £2.5m.

This is a highly visible role where you'll be responsible for growing sales, strengthening customer relationships and identifying new commercial opportunities across a diverse customer base. You'll work closely with some of our largest customers, acting as a trusted business partner and helping them maximise the value of their drinks offering while driving sustainable growth for St Austell Brewery.

If you're passionate about sales, enjoy building strong customer partnerships and thrive in a fast-paced commercial environment, we'd love to hear from you.

What You'll Be Doing

Build Strong Customer Partnerships

• Manage and develop a portfolio of key customer accounts.
• Build trusted, long-term relationships with decision-makers.
• Deliver a consistently high standard of customer service and support.

Drive Sales Growth

• Identify opportunities to increase volume, revenue and profitability across your territory.
• Increase our distribution and account base through new business wins within the defined region.
• Promote our extensive portfolio of beers, wines, spirits and soft drinks.
• Use data, insight and market knowledge to support commercial decision-making and customer growth.

Champion Our Brands

• Increase awareness, distribution and sales of St Austell Brewery brands.
• Deliver impactful promotions, point-of-sale activity and commercial initiatives.
• Work collaboratively with customers to maximise brand visibility and performance.

Deliver Commercial Excellence

• Conduct regular business reviews and maintain effective call plans and customer journeys.
• Ensure accurate account records and database management.
• Maintain a strong understanding of trading agreements, loans, equipment arrangements and commercial commitments within your area.

Influence and Inspire

• Present confidently to customers and stakeholders.
• Negotiate effectively to deliver mutually beneficial outcomes.
• Take ownership of delivering ambitious sales and profit targets.

What We're Looking For

• Experience in a field-based sales, account management or business development role.
• A background within FMCG, drinks, hospitality or a related sector.
• A proven track record of developing existing accounts and delivering sales growth.
• Strong commercial awareness and the ability to identify profitable business opportunities.
• Excellent communication, relationship-building and influencing skills.
• Strong planning and organisational skills, with great attention to detail.
• Confidence using Microsoft Office applications and CRM systems.
• A full UK driving licence.

What's In It For You?

• 25 days annual leave plus bank holidays
• Company car
• Company Bonus scheme
• Up to 10% employer pension contribution
• 30% discount on food and drink across our managed pubs
• 50% discount on accommodation
• Westfield Health rewards and wellbeing benefits
• Ongoing training, development and career progression opportunities

Additional Information

This role requires flexibility to meet the needs of the business.

At St Austell Brewery, we're committed to creating an inclusive workplace where everyone feels valued and respected. We welcome applications from all suitably qualified candidates and are proud to be an equal opportunities employer.

We are also happy to discuss flexible working arrangements.

We review applications throughout the recruitment process and encourage early applications, as we reserve the right to close this vacancy once sufficient applications have been received.

Please note that we do not accept speculative CVs from recruitment agencies and will not be liable for any associated fees.