Sales Development Manager

St Austell Brewery; Ashton-under-Lyne; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Company bonus scheme

Discounts on food & drink at pubs

Staff discounts in Visitors Centre

Job summary

St Austell Brewery is seeking a Wine Development Manager to drive profitable wine sales, secure new business, and grow existing accounts across the Dorset/Hampshire region. You will support Sales Development Managers and act as the region's wine specialist, delivering expert advice, wine list development and training.

The role requires proven wine knowledge, 2+ years in commercial sales, strong relationship skills, and a full UK driving licence.

Qualifications

• Proven wine knowledge and a genuine passion for the wine industry.
• Minimum of two years' experience in a commercial sales environment.
• Excellent relationship-building, negotiation and communication skills.
• Strong commercial awareness with the ability to identify profitable opportunities.
• Confident presenting and delivering engaging training sessions.
• Highly organised with strong time management skills.
• Self-motivated and able to work independently while managing priorities effectively.
• Knowledge of the local hospitality market and trading area.
• Full UK driving licence.

Responsibilities

• Drive profitable growth by securing new wine business, growing existing accounts and supporting Sales Development Managers to maximise wine opportunities across the region.
• Act as a trusted wine specialist, building strong customer relationships through wine consultancy, list development, category support and strategic account management.
• Identify opportunities to increase wine distribution, premiumisation, sales performance and profitability.
• Deliver wine training, tastings, events and educational support for customers, Sales Development Managers and the wider sales team.
• Work closely with suppliers to support promotions, product launches, customer events and commercial opportunities while maintaining awareness of industry trends and market developments.
• Analyse customer performance, identify growth opportunities, manage customer records and collaborate with internal teams to deliver excellent customer service.
• Act as an ambassador for St Austell Brewery, upholding company values, policies and professional standards.

Skills

Wine knowledge

Relationship building

Negotiation

Communication

Driving licence

CRM experience

Microsoft Office

Education

WSET Level 3 Award in Wines

Tools

CRM systems

Microsoft Office

Job description

Experience more with St Austell Brewery in this exciting opportunity to combine commercial ambition with a genuine passion for wine.

For over 175 years, St Austell Brewery has been crafting quality beers, running award-winning pubs and serving communities across the South West. Today, we're a leading brewing, hospitality and drinkswholesale business, united by a shared purpose:brewing great experiences for generations to come.

Our passion for wine dates back to 1851. You could say it's in our blood. In fact, our founder, Walter Hicks, was a wine merchant before he brewed the first drop of our award-winning beers. Today, we are proud to offer an eclectic wine list working with exceptional wineries from across the globe, with around 500 wines available exclusively to the on-trade.

As a Wine Development Manager, you will drive profitable wine sales by securing new business opportunities, growing existing customer accounts and supporting Sales Development Managers to maximise wine sales across the region. Acting as the region's wine specialist, you'll build trusted customer relationships through expert advice, wine list development, training and category support, helping customers create engaging and commercially successful wine offers.

(Please note this role is based in the Dorset/ Hampshire area)

Key Responsibilities

• Drive profitable growth by securing new wine business, growing existing accounts and supporting Sales Development Managers to maximise wine opportunities across the region.
• Act as a trusted wine specialist, building strong customer relationships through wine consultancy, list development, category support and strategic account management.
• Identify opportunities to increase wine distribution, premiumisation, sales performance and profitability.
• Deliver wine training, tastings, events and educational support for customers, Sales Development Managers and the wider sales team.
• Work closely with suppliers to support promotions, product launches, customer events and commercial opportunities while maintaining awareness of industry trends and market developments.
• Analyse customer performance, identify growth opportunities, manage customer records and collaborate with internal teams to deliver excellent customer service.
• Act as an ambassador for St Austell Brewery, upholding company values, policies and professional standards.

About You

• Proven wine knowledge and a genuine passion for the wine industry.
• Minimum of two years' experience in a commercial sales environment.
• Excellent relationship-building, negotiation and communication skills.
• Strong commercial awareness with the ability to identify profitable opportunities.
• Confident presenting and delivering engaging training sessions.
• Highly organised with strong time management skills.
• Self-motivated and able to work independently while managing priorities effectively.
• Computer literate with experience using Microsoft Office and CRM systems.
• Knowledge of the local hospitality market and trading area.
• Full UK driving licence.

Desirable:

• WSET Level 3 Award in Wines (or equivalent).
• Experience within the wine wholesale, hospitality or drinks industry.
• Experience creating wine lists or supporting wine category development within hospitality businesses.

What we offer in return:

• Company bonus scheme
• 30% discount on food & drink within our managed pubs
• 30% off in our Visitors Centre shop including brands like Yeti, St. Eval, Atlantic blankets
• 50% discount on accommodation within the managed estate
• Fantastic training & career development opportunities
• Pension Scheme - 4% Employee and Employer or increase to 5%
• Cycle to work scheme
• Westfield Health cash plan – Claim money back for Dental, Eye Care, Physio etc.
• Westfield Rewards – Shopping rewards
• Have a voice in shaping our workplace through employee-led forums and working groups, influencing policies, and initiatives
• Access to Thrive, our learning platform packed with training, resources and development opportunities,
• Clear career pathways designed to help you grow