Sales Development & Hubspot Executive

Ic24; South Willesborough; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Nest Company Pension Scheme

Benenden Health membership - access to

24/7 independent counselling service

Reward and discount platform

Learning and development opportunities

1 paid volunteering day each year

Job summary

CLEO Systems is seeking a Sales Development & HubSpot Executive to own HubSpot CRM, identify and engage potential B2B customers in the healthcare sector, and nurture prospects into qualified opportunities for the Sales team.

This role blends data management, reporting, CRM administration, data quality, AI and automation, and user support, working with Marketing to drive warm outreach and pipeline movement while upholding high data standards.

Qualifications

• Experience with HubSpot CRM ownership and data management.
• Experience in B2B sales prospecting and lead qualification.
• Strong communication skills and ability to engage senior stakeholders.

Responsibilities

• Own HubSpot CRM and data quality for the sales funnel.
• Deliver multi-channel outbound prospecting via phone, email and networks.
• Conduct discovery calls to understand customer needs and timelines.
• Secure product demonstrations and set up follow-up meetings for sale team.
• Nurture early-stage prospects and maintain clear next steps through to conversion.

Skills

HubSpot

CRM management

B2B sales

Prospecting

Data analytics

Tools

HubSpot CRM

Job description

Package Description: Sales Development & Hubspot Executive

Location: Hybrid - Remote with occasional travel to Ashford, Kent

Salary: up to £35,000 per annum

Closing Date: Monday 9th November 2026

CLEO Systems is a mission-driven, high-performing organisation where our people can thrive, grow, and do their best work.

We provide highly capable, innovative, and integrated software solutions across Integrated Urgent Care, and every role at CLEO Systems contributes to our purpose: simplifying connected care.

Our mission, Clinical Excellence Online (CLEO), is centred on using technology to improve access to healthcare, reduce pressure on services, and put patients first. Supporting over 6 million patients, we work closely with the NHS to deliver impactful solutions across urgent care, primary care, community services and beyond.

About the role

As our Sales Development & HubSpot Executive, you'll play an important part in driving our growth.

You'll take ownership of HubSpot CRM, identify and engage potential B2B customers across the healthcare sector, and nurture prospects into well-qualified opportunities for our Sales team.

This is a varied role combining data management, reporting and sales prospecting with CRM administration, data quality, AI and automation and user support.

Working closely with our Marketing colleagues, you'll engage prospective customers through warm calls, tailored outreach and thoughtful follow-up, building relationships and ensuring promising opportunities move seamlessly through the sales pipeline.

Key responsibilities

Data management and Hubspot ownership

• Manage and respond to inbound prospect opportunities, ensuring timely and professional follow-up.
• Deliver multi-channel outbound prospecting through telephone, email and professional networks, aligned with agreed campaigns and account priorities.
• Conduct discovery calls to understand prospective customers’ needs, stakeholder requirements, current solutions, procurement routes and timescales.
• Secure well-prepared product demonstrations and follow-up meetings for the Sales team.
• Nurture early-stage prospects through relevant and timely communication, maintaining clear next steps through to conversion, disqualification or return to nurture.
• Research and prioritise target organisations and key decision-makers across the NHS, independent healthcare and relevant partner markets.
• Support events, webinars, campaigns and product demonstrations, ensuring opportunities are followed up promptly and accurately captured within HubSpot.
• Help maintain the quality and accuracy of CRM data, supporting effective reporting and pipeline visibility.
• Support colleagues in using HubSpot effectively, helping us make the most of our CRM, automation and AI capabilities.
• Work towards agreed activity, conversion, meeting and qualified-pipeline targets while maintaining a positive customer experience and high standards of data quality.

About you

We're looking for someone who is confident, proactive, organised and finds building relationships with prospective customers rewarding.

You'll be comfortable combining a commercial mindset with attention to detail and will enjoy working with both people and technology.

You'll ideally bring:

• Experience in sales development, business development, lead generation or a similar B2B environment.
• Experience using HubSpot, with confidence managing CRM data and supporting effective pipeline management.
• Strong telephone and written communication skills, with the confidence to engage senior stakeholders.
• An organised and methodical approach to prospecting, follow-up and CRM management.
• The ability to research organisations, identify relevant decision-makers and understand potential customer needs.
• A collaborative approach and the ability to work effectively across Sales and Marketing.
• An interest in using CRM automation and AI to improve efficiency and ways of working.
• Experience within healthcare, health technology or the NHS would be advantageous, but is not essential.

Who we are

CLEO Systems is a wholly owned subsidiary of Integrated Care 24 (IC24) - a leading not-for-profit social enterprise providing patient-focused primary care services. Through our mission of Clinical Excellence Online, we're committed to improving access to healthcare and reducing pressure on secondary care services.

IC24 delivers care to over 6 million patients across the UK, including GP-led out-of-hours services, NHS 111, and primary care support.

What's in it for you

Salary- up to £35k per annum

• Hybrid working (remote + occasional office travel)
• Nest Company Pension Scheme
• Benenden Health membership - access to GP and specialist care
• 24/7 independent counselling service
• Reward and discount platform
• Learning and development opportunities to grow your career
• 1 paid volunteering day each year for community or charitable causes

Due to the nature of this position, employment is subject to proof of eligibility to work in the UK, completion of a satisfactory basic DBS disclosure and two references.

Diversity and Inclusion

At CLEO Systems, we celebrate innovative ideas and bold individuals. We are committed to equal opportunities for all and encourage applications from underrepresented groups, including ethnic minorities and people with disabilities. Should you require adjustments during the application process, please reach out to our recruitment team at