Sales Associate Selfridges (Mandarin Speaker)

Longchamp; Greater London; On-site; GBP 24,000 - 28,000; Full time

Benefits offered by this job

Performance bonuses

Pension contribution

Holiday allowance

Private health cover

Maternity/Paternity pay

Job summary

Longchamp is seeking a Sales Assistant to deliver a luxurious, personalised client experience in its London boutique. You will welcome clients, advise on products, and contribute to daily operations and sales targets.

You will maintain product knowledge, support stock and checkout processes, and uphold brand presentation while working weekends, evenings, and holidays.

Qualifications

• Minimum 1 year of experience in retail, preferably luxury or premium.
• Strong interpersonal and communication skills.
• POS system knowledge and basic MS Office familiarity.
• Fluent in English (additional languages preferred).
• Passion for fashion and customer service.

Responsibilities

• Welcoming and advising customers
• Contributing to sales
• Building long term relationships with clients
• Managing returns and exchanges

Skills

Customer service

Luxury retail

English fluency

POS system

Stock replenishment

Tools

MS Office

Job description

Reports To: Store Manager/ Concession Manager

Company Overview

Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.

As a key member of Longchamp’s boutique team, Sales Assistants play an essential role in creating a luxurious, welcoming, and personalised shopping experience. They are the frontline ambassadors of the brand, combining product knowledge, enthusiasm, and elegance to deliver exceptional service.

Values & Culture

Longchamp embraces five core values:

• Elegance – Providing a refined and polished customer experience
• Authenticity – Acting with honesty and professionalism
• Creativity – Encouraging innovation and fresh thinking
• Quality – Striving for excellence in service and product
• Sustainability – Committing to thoughtful, responsible business practices

Sales Assistants embody these values through every client interaction and contribute to a culture of respect, collaboration, and passion for luxury retail.

Job Purpose

To deliver exceptional, personalized service that exceeds client expectations, supports daily boutique operations, and contributes to achieving sales and Clienteling goals in alignment with Longchamp’s luxury standards.

Key Responsibilities

• Welcoming and advising customers: provide a warm, personalized welcome and guide clients through tailored recommendations based on their needs.
• Contributing to sales: taking an active part in selling products in line with the company's sales techniques and store objectives.
• Building long term relationship with clients: develop and maintain client relationships through excellent service and personalised follow-up.
• Managing returns and exchanges: dealing with customer requests for product returns or exchanges, in line with internal policies.

Product & Brand Knowledge

• Demonstrate in-depth knowledge of Longchamp products, craftsmanship, and brand heritage
• Communicate brand stories and product features with confidence and clarity
• Stay updated on new arrivals, seasonal launches, and promotional activities
• Ensuring product presentation: making sure that products are displayed in adherence to visual merchandising guidelines.
• Restocking and stock management: support replenishment, stockroom activity, and inventory accuracy
• Managing checkout operations: carrying out transactions smoothly and guaranteeing fast, secure service and data capture

Skills & Qualifications

• Minimum 1 year of experience in retail, preferably luxury or premium
• Strong interpersonal and communication skills
• POS system knowledge and basic MS Office familiarity
• Fluent in English (additional languages preferred)
• Passion for fashion, customer service, and luxury brands

Person Specification

• Outgoing, polished, and professional demeanour
• Service-driven and problem solving
• Team player with a proactive attitudeDetail-oriented, punctual, and dependable
• Organized, and able to prioritize daily tasks
• Flexible with scheduling including weekends, evenings, and holidays

Key Performance Indicators (KPIs)

• Conversion rate (footfall to sales)
• Average transaction value (ATV) and Units per Transaction (UPT)
• Client satisfaction feedback and mystery shopper results
• CRM entry completion and data quality

Competitive salary

Monthly and annual performance bonuses

Enhanced pension contribution

Generous holiday allowance after qualifying period

Private health cover after qualifying period

Enhanced Maternity, Paternity and adoption pay

Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. With a global presence, Longchamp promotes a culture that values authenticity and individuality, committing to equal employment opportunities for all employees. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.