Sales Account Manager - Liverpool

Berkmann Wine Cellars; Liverpool; On-site; GBP 35,000 - 47,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

25 days holiday (plus accruals)

Company pension

Company car

Birthday wine bottle

Generous staff wine discount

Referral bonus

Job summary

Berkmann Wine Cellars, the UK’s leading family-owned wine importer and distributor, seeks a commercially astute Sales Account Manager to drive growth in Liverpool and surrounding areas. You will develop partnerships, onboard new clients, support tastings and events, and uphold exceptional service as the Berkmann face.

You will manage pricing and data, forecast and communicate insights, and work with Marketing, Logistics and Credit Control.

Qualifications

• Proven on-trade sales experience.
• WSET Level 2 or above.
• Experience with premium or luxury brands is advantageous.
• Strong commercial and analytical skills, comfortable with P&L, pricing and data.
• Persuasive communicator with excellent negotiation skills.
• Creative, proactive, resilient and highly organised.
• Confident hosting tastings and customer events.
• Proficient in Microsoft Office; UK driving licence with up to 6 points.

Responsibilities

• Achieve and exceed volume, value and margin targets.
• Grow territory through strategic prospecting and onboarding.
• Build strong relationships within the on-trade.
• Act as brand ambassador at tastings, events and activations.
• Manage pricing, profitability, forecasting and customer data.
• Collaborate with Marketing, Logistics, Customer Services and Credit Control.
• Share market insights and customer feedback for future planning.
• Champion the Berkmann portfolio.

Skills

On-trade sales

Negotiation

Microsoft Office

Analytical skills

P&L awareness

Relationship building

Communication

Education

WSET Level 2+

Job description

Are you a driven wine professional with a gift for sales, relationships, and storytelling? Do you thrive in a fast-paced, entrepreneurial environment where your ideas matter? If so, this is your opportunity to join Berkmann Wine Cellars, the UK’s leading family-owned wine importer and distributor — and take your career to new heights.

The Role

We are looking for a commercially astute, relationship-led Sales Account Manager to drive profitable growth across Liverpool and surrounding areas. This is an ambassadorial role: you will be the face of the Berkmann portfolio, developing partnerships, winning new business, supporting tastings and events, and delivering the exceptional service we are known for.

Key responsibilities, include but are not limited to:

• Achieving and exceeding volume, value, and margin targets
• Growing your territory through strategic prospecting and onboarding
• Building strong, trusted relationships within the on-trade
• Acting as a confident brand ambassador across tastings, events, and activations
• Managing pricing, profitability, forecasting, and customer data
• Collaborating closely with Marketing, Logistics, Customer Services and Credit Control
• Sharing market insights and customer feedback to support future planning
• Championing our portfolio

What We Are Looking For

• Proven on-trade sales experience
• WSET Level 2 or above
• Experience with premium or luxury brands (highly advantageous)
• Strong commercial and analytical skills — comfortable with P&L, pricing, and data
• A persuasive communicator with excellent negotiation skills
• Creative, proactive, resilient, and highly organised
• Confident hosting tastings and customer events
• Proficiency in Microsoft Office
• A valid UK driving licence with no more than 6 points

If you are entrepreneurial, results-driven, and passionate about wine, you will thrive here.

Why join us?

At Berkmann Wine Cellars, we champion some of the most respected and diverse producers in the world. As a Sales Account Manager, you will not just be selling wine, you will be representing world‑class producers, shaping customer experiences, and helping the most exciting venues across the Liverpool bring exceptional wines to life.

Working Pattern

This is a full‑time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — evening and occasional weekend work will be required to support customer needs, events, and tastings.

Some activities may also involve international travel, so a valid passport is necessary.

Location

You will be field based but will need to live in Liverpool due to the client base you will be looking after. We have offices based in York and London and there will be times when you are also expected to work from there.

Closing Date

We encourage early applications — interviews may begin before the closing date.

Please note that should any suitable CVs be received whilst the advert is live then individuals will be invited to interview.

Offer

• Competitive salary + performance bonus
• 25 days holiday (increasing to 26 days after 5 years service and 27 days after 10 years service) + bank holidays
• Company pension
• Company car
• Enhanced Maternity & Paternity Pay
• Employee Assistance Programme
• Contribution to dental costs
• Generous staff wine discount
• A bottle of wine on your birthday and Berkmann anniversary
• £500 referral bonus

We cannot consider your application if you do not have the legal right to work in the UK. Applicants must already have, or be able to obtain independently, the right to undertake this role in the UK by the proposed start date. You must also satisfy the required knowledge and experience criteria detailed above.

Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.

No agencies please – We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruitment needs.