Wine Educator - London

Berkmann Wine Cellars LTD; Greater London; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Salary up to £35,000 per annum

25 days annual leave

Company pension

Employee Assistance Programme

Enhanced Maternity and Paternity Pay

Dental cost contribution

Staff discount on wine

Birthday wine and anniversary bottle

Job summary

Berkmann Wine Cellars Ltd in the UK invites a dedicated Wine Educator – London to lead engaging training sessions across central London and at times in our head office. You will bring wine education to life for hospitality teams and staff, driving sales and making wine accessible and exciting.

Reporting to the Wine Training Manager, you will travel across the UK, help shape the curriculum, and contribute to social media content.

Qualifications

• Passionate about education and customer engagement with daily face-to-face interaction.
• Confident communicator capable of presenting to hospitality clients.
• Experience simplifying wine theory for diverse audiences.
• Familiarity with wine education for on-trade customers is desirable.
• Hold a full UK driving licence and willing to travel UK-wide.

Responsibilities

• Lead tailored training sessions for on-trade accounts to boost product knowledge and service standards.
• Collaborate with sales to tailor trainings to client needs and ROI tracking.
• Organise and deliver training sessions with trade customers and staff.
• Develop engaging social media content with the Wine Training Manager.
• Represent Veraison as the education face of the brand.

Skills

Excellent communication

Public speaking

Customer engagement

Self-starter attitude

Travel readiness

Education

WSET Level 3 Award in Wines

WSET Course Educator (preferred)

Job description

We are proud to be the UK's largest family-owned and family-run wine importer. Since 1964, Berkmann Wine Cellars has championed premium, independent wineries from around the world, building an award-winning portfolio that graces the country’s top restaurants and retailers.

Veraison is Berkmann’s cutting-edge training programme, specialising in wine education for the on-trade. With our unique, in-house training modules, we believe we are the market leader, utilising the most up to date behavioural science, and offering the most effective and inclusive wine training in the country. We are also an Approved Programme Provider for WSET courses, so a certified educator for at least L2 is preferable.

As our Wine Educator – London, you will lead engaging, tailored training sessions that inspire hospitality teams and our own staff members, while playing a key role in shaping and evolving our curriculum. Reporting to the Wine Training Manager, you’ll be field based across central London—with occasional time in our London office—being the face of Veraison by bringing wine education to life, driving sales, and making wine feel accessible, relevant, and exciting.

Key Responsibilities

• Serve as the main point of contact for key on-trade accounts across the London area, developing and delivering tailored training programs that elevate product knowledge, enhance service standards, and drive measurable sales growth.
• Work closely with the sales team to assess and advise on the required training for each customer based on business needs
• Communicate directly with trade customers to organise training sessions
• Track delivered wine training sessions and report on training ROI
• Collaborate closely with the Wine Training Manager to develop and deliver engaging, high-impact social media content that elevates Veraison’s brand presence
• Champion and articulate Veraison both internally and externally
• Support the Marketing Team with tastings and trade events

What We Are Looking For

• Passionate about education and customer engagement, with an ability to inspire, self-starting and positive attitude as customer facing on a daily basis
• A confident and engaging communicator with excellent written and verbal communication skills and the gravitas to present
• Experience of making wine theory more approachable for a target audience with limited wine knowledge
• Experience of working with hospitality businesses is desirable
• You hold at least WSET Level 3 Award in Wines and, preferably, you’re a certified WSET Course Educator.
• Evidence of being a strong team player – the successful candidate will be working within a small team of educators and must also develop strong relationships with the commercial team
• Numerate, literate and with a strong attention to detail
• Holder of a full UK driving licence and willing to travel on a regular basis around the UK

Why Join Us?

At Berkmann Wine Cellars, you will become part of an organisation that seamlessly combines tradition with innovation. You will have the opportunity to contribute to the development and success of some of the world’s most esteemed wine brands, while collaborating within a supportive and dedicated team that upholds the values of independence, professionalism, and integrity.

Working Pattern

This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential - evening and occasional weekend work will be required to support customer needs, events, and tastings.

Work Location

This is a field-based role travelling to customer venues across to UK, spending some time working from our Head Office in London (EC1R) and the flexibility to work from home two days a week.

Offer

• Salary of up to £35,000 per annum, dependent on experience.
• 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
• Company pension
• Access to our Employee Assistance Programme
• Enhanced Maternity and Paternity Pay
• Contribution to Dental Costs
• Generous staff discount on our wine
• A bottle of wine on your birthday and Berkmann anniversary

We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.

Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.