SaaS SMB Sales Director | Data-Driven Growth Leader

Matched; England; On-site; GBP 110,000 - 150,000; Full time

Job summary

Matched is seeking a Sales Director to lead the SMB sales function across new business and growth within the existing base in the UK. The role focuses on a numbers-first leadership style, managing a team of reps, and driving pipeline, forecasting, and performance against targets.

You will own hiring, coaching, and ramp planning for new reps, while building dashboards and reports to visualize performance daily across the segment.

Qualifications

• Proven track record leading target-driven sales teams.
• Experience selling to SME for SaaS, FinTech desirable.
• Direct people management of reps with coaching.
• Experience setting and hitting team KPIs and targets.
• Strong command of CRM and sales tooling.

Responsibilities

• Own the SMB sales number end-to-end — new business and existing base — against targets.
• Build and maintain accurate pipeline forecasts and track volume/value through stages from open to close.
• Run regular performance reviews against target, conversion, activity, and average deal value.
• Report sales performance to the VP Sales and leadership with data behind trends.
• Set targets and KPIs for the team and individual reps.
• Collaborate with Marketing on lead volume, quality, and speed-to-contact from trials and enquiries.
• Refine sales process, objection handling, and qualification criteria based on data.
• Hire, onboard, and ramp new reps as the team grows.
• Define and maintain dashboards and reports for visibility of performance.

Skills

People management

Forecasting

CRM proficiency

Performance management

Coaching

Data-driven decisions

KPI setting

Tools

CRM systems

Sales tooling

Job description

Matched is seeking a Sales Director to lead the SMB sales function across new business and growth within the existing base in the UK. The role focuses on a numbers-first leadership style, managing a team of reps, and driving pipeline, forecasting, and performance against targets.

You will own hiring, coaching, and ramp planning for new reps, while building dashboards and reports to visualize performance daily across the segment.