SaaS Sales Specialist: Expansion & Cross-Sell

Simpro Group; Leeds; Hybrid; GBP 42,000 - 58,000; Full time

Job summary

Simpro Group is seeking a Sales Specialist to drive product adoption and expansion within our existing customer base in Leeds. You will combine deep product expertise with direct commercial engagement to generate cross-sell opportunities and support Account Managers on expansion deals.

You will translate technical features into business benefits, close expansion opportunities, and stay ahead of industry trends to position Simpro Group effectively in customer conversations.

Qualifications

• 2–4 years in a product specialist, solutions consultant, or B2B SaaS sales role.
• Deep product fluency and ability to develop it quickly.
• Commercially driven with cross-sell and closing skills.
• Strong communicator translating tech into business value for non-technical buyers.
• Self-starter managing outbound activity alongside inbound pipeline.
• Experience in field service, trades, or construction software is a plus.

Responsibilities

• Drive Adoption & Expansion: generate cross-sell pipeline through outbound engagement into non-managed accounts.
• Carry and achieve a defined expansion revenue quota through cross-sell and product adoption within existing customer base.
• Demonstrate and present Simpro Group products translating features into business benefits.
• Close expansion opportunities from demo to signed order with a short sales cycle.
• Support Account Managers with demos and technical conversations when expansion deals open.
• Partner with the AI Sales team on conversations extending into AI solutions.

Skills

SaaS sales

Cross-sell strategies

Product fluency

Communication skills

Tools

CRM tools

Demo platforms

Job description

Simpro Group is seeking a Sales Specialist to drive product adoption and expansion within our existing customer base in Leeds. You will combine deep product expertise with direct commercial engagement to generate cross-sell opportunities and support Account Managers on expansion deals.

You will translate technical features into business benefits, close expansion opportunities, and stay ahead of industry trends to position Simpro Group effectively in customer conversations.