SaaS B2B Demand Generation Manager

Skillcast; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A SaaS compliance training company is seeking a Demand Generation Manager to grow its self-serve e-learning platform for small businesses. This role requires a performance-driven marketer with over 7 years of B2B demand generation experience, particularly in SaaS. The successful candidate will drive marketing campaigns across multiple channels and collaborate closely with various teams to optimize lead generation. Hybrid work options are offered along with a competitive salary and benefits including health care and pension contributions.

Benefits

28 days holiday plus Bank Holidays

Contributory Pension

Life Assurance

Health Care Plan upon completion of probation

Competitive salary

Qualifications

• 7+ years of B2B demand generation experience, ideally in SaaS products for small businesses.
• 10+ years of overall experience in marketing roles.
• Proven track record of delivering measurable pipeline and revenue impact.
• Experience with marketing automation & CRM systems.

Responsibilities

• Design and execute multi-channel demand generation campaigns.
• Optimize HubSpot workflows and nurture paths.
• Run A/B tests and experiments to improve conversion rates.
• Collaborate with Sales to prioritize high-intent leads.

Skills

B2B demand generation

Marketing automation

Data-driven marketing

Campaign management

Collaboration

Creative problem solving

Tools

HubSpot

Google Analytics 4 (GA4)

Job description

About the Role

Skillcast empowers organisations to build ethical and resilient workplaces through our SaaS compliance e-learning platform and extensive off-the-shelf course library. For over 20 years, we've helped simplify compliance by delivering smarter, more effective solutions, centralised, digitised and automated, to strengthen teams, protect reputations, and prove regulatory compliance to stakeholders.

We’re looking for a hands‑on, results‑driven Demand Generation Manager to scale CoreCompliance — our self‑serve e‑learning platform for small businesses—to its next phase of growth. With 200+ customers already onboard, your mission is clear: grow revenue tenfold through smart, data‑driven, and creative marketing execution.

Reporting to the Head of Marketing, you’ll own high‑impact B2B campaigns from concept to conversion—turning awareness into engagement, and engagement into revenue. You’ll collaborate with product, marketing, and RevOps to build a predictable, scalable pipeline engine that fuels Skillcast’s next chapter of success.

What You’ll Do

Drive Growth Through Campaign Excellence

• Design and execute multi‑channel demand generation campaigns across email, paid media, webinars, affiliates, and retargeting.

Partner with SEO and content teams to grow top‑of‑funnel awareness through strong organic and AEO performance.

• Partner with SEO and content teams to grow top‑of‑funnel awareness through strong organic and AEO performance.

Build Conversion Engines

• Develop landing pages, lead magnets, and automated nurture journeys that move prospects from interest to action.

Optimise HubSpot workflows and nurture paths to improve every stage of the funnel—from visitor → MQL → trial → customer.

• Optimise HubSpot workflows and nurture paths to improve every stage of the funnel—from visitor → MQL → trial → customer.

Test, Learn, and Optimise

• Run A/B tests and experiments to constantly improve messaging, targeting, and conversion rates.
• Track and report key KPIs—including MQLs, SQLs, CAC, and campaign ROI—to continuously improve performance.

Collaborate and Align

• Work closely with Sales to ensure high‑intent leads are prioritised and converted efficiently.
• Partner with the Head of Marketing to ensure demand generation aligns with our brand story and long‑term strategy.

Who You Are

You’re a performance‑driven marketer who thrives on turning insight into impact. You love connecting creativity with data and get energy from seeing campaigns deliver measurable growth. Curious, collaborative, and commercially minded—you’re ready to help shape how small businesses think about compliance, culture, and doing business the right way.

Experience

• 7+ years of B2B demand generation experience, ideally in SaaS products for small businesses.
• 10+ years of overall experience in marketing roles.
• Proven track record of delivering measurable pipeline and revenue impact.
• Experience with marketing automation & CRM systems (e.g., GA4, HubSpot).

Why Join Skillcast

• Own the lead engine for a proven SaaS product with massive untapped potential.
• Join a collaborative marketing team.
• Be part of a company growing fast across the UK and EU compliance markets.
• Hybrid working – 2 days per week in the office and 3 days per week working from home.
• Competitive salary and career progression.
• 28 days holiday (full‑time) plus Bank Holidays.
• Contributory Pension.
• Life Assurance.
• Health Care Plan upon completion of probation.

You should live within commutable distance of London and be eligible to work within the UK.

To submit your CV for this role, please click 'Apply for this job'.

Deadline for applications: Monday 2nd February 2026